Called Youthmobile 2030, automotive design studios were asked to conceive ideas, sketches and even models of what a new generation of drivers - raised with cell phones, online communities and webcams - will demand from their vehicles in the year 2030.
The Nissan V2G - Vehicle to Grid - was chosen for its holistic approach in answering the future's design questions. The consensus among judges was that the future car will be much more integrated and the V2G delivered a great vehicle design that took environmental aspects into consideration.
A director of Design Los Angeles and partner in The Design Academy, Inc, Chuck Pelly, says this year's presentations were very impressive.
"In the end, it came down to which team had the most inventive and solution-oriented design,'' he says.
"Nissan's designers showed passion and were able to create the ultimate Youthmobile for 2030 with their V2G design.'' Audi, GM, Honda, Mazda, Nissan and Toyota also competed.
Designs ranged from vehicles that incorporate human DNA allowing changes in the shape, color and materials to cars that link into a mass transit system where drivers not only share the commute but trade music and compare class schedules.