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Nissan axes Tiida name

The Nissan Australia managing director and CEO says the new vehicle will be one of the most important models - along with the new Micra - for stimulating sales growth.

However, a return of the Pulsar brand is not guaranteed.  Nissan Australia boss Dan Thompson says they will conduct research to find an "appropriate name".

"Pulsar has tremendous equity for Nissan but its equity is decreasing while Tiida is actually increasing," he says.  "Yet five years on Tiida still doesn't have as much equity as Pulsar.

"I can assure you it (the new smal hatch and sedan) won't be called a Tiida.  "There will be multiple names available globally to pick from."

The Nissan Australia managing director and CEO says the new vehicle will be one of the most important models - along with the new Micra - for stimulating sales growth.

Thompson set a plan 18 months ago to become the number one full importer by the end of the 2012.  He says the new light car and coming small car will be pivotal to achieving those targets.

"We have to get our dealers to start thinking about Nissan as being a light and small car company, not just SUVs and pick-ups," he says.  Apart from the new small car, next year will be a slow time for new Nissan product.

"2011 will be mainly about product extension (new variants) and enhancements (facelifts and feature upgrades), particularly to Dualis and Navara," he says.  "However, the most significant extension next year will be the X-Trail 4x2."