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New Toyota Yaris GR 2021: Less than half stock remaining at discounted launch pricing

Toyota has sold 560 examples of its new GR Yaris after opening order books yesterday.

Toyota Australia has already sold more than half its allocated GR Yaris models at the special $39,990 drive-away introductory price.

Though a conservative estimate of 12-18 months was placed on how long it would take Toyota to sell its first 1000 GR Yaris cars, 560 have been snapped up since the order books opened yesterday.

So fervent was the demand that 250 units were sold online in the first 30 minutes – or one every 7.2s, which is 2.0s longer than the 200kW/370Nm GR Yaris needs to accelerate from zero to 100k/h.

New South Wales is so far the state with the most buyers, accounting for 226 orders, while 124 Queenslanders put down a deposit for the hot hatch launching in November.

Across the rest of the country, Victoria, Western Australia, South Australia and the ACT account for 90, 53, 39 and 14 customers respectively, with the Northern Territory (nine) and Tasmania (five) with the fewest orders so far.

Toyota has also revealed that around two-thirds of GR Yaris orders have been in white, with the remaining opting for red and black.

While the GR Yaris officially wears a $49,500 before on-road costs pricetag, Toyota Australia has taken the bold move to sell the first 1000 units at a discount to build brand awareness for its Gazoo Racing name.

After the first 1000 units are sold, the GR Yaris price will go up, but to what extent is currently unknown.

This temporary pricing has no doubt caused buyers to jump at the chance of buying the GR Yaris, which competes in performance against the similarly priced Subaru WRX and Hyundai i30 N.

In size though, the GR Yaris is closer to the cheaper Ford Fiesta ST and Volkswagen Polo GTI.

A 250-unit Rallye special edition is also planned for next year, which bundles stickier tyres, Torsen limited-slip differentials for the front and rear axles, and 18-inch BBS alloy wheels, though pricing is yet to be revealed.