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New Toyota Prius 2021 pricing and specs detailed: Update increases cost for hybrid Hyundai Ioniq rival

Following an update, the Prius now costs more to buy.

Toyota Australia has updated the Prius small hatchback and increased its pricing in the process.

Both Prius variants are now $1300 dearer, meaning the entry-level Hybrid now starts from $37,890 plus on-road costs, while the flagship Hybrid i-Tech now kicks off from $45,350.

Speaking to CarsGuide, a Toyota Australia spokesperson confirmed the model had also received a minor update, with it upgrading to the brand’s latest multimedia system, which goes without the auxiliary input of its predecessor.

The small hatchback also expanded its suite of advanced driver-assist systems, with autonomous emergency braking (AEB) now detecting vehicles and pedestrians (day and night) as well as cyclists (day), while steering assist and road sign recognition are new.

The Toyota Australia spokesperson added the Hyundai Ioniq rival’s price rise was otherwise prompted by “external market forces”, including exchange-rate pressures.

For reference, the ‘self-charging’ hybrid set-up in the Prius combines a 1.8-litre naturally aspirated four-cylinder petrol engine running on the Atkinson cycle with two electric motors for a system power output of 90kW.

This combination drives the front wheels via an electric continuously variable automatic transmission (e-CVT).

2021 Toyota Prius pricing before on-road costs

VariantTransmissionCost
Hybridautomatic$37,890 (+$1300)
Hybrid i-Techautomatic$45,350 (+$1300)