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New vehicle market slips by almost 40,000 units in July as new financial year rolls in.
A combination of election turmoil, pricing changes and the start of a new financial year has seen the local new car market soften in July by almost 25 per cent.
Toyota has also reclaimed the top spot overall with the Corolla (3427 sales, down from 4427 in June), with Hyundai’s previously dominant i30 slipping to fourth position after its $19,990 driveaway pricing offer ended.
It sold just over a third of its 6432 June figure, logging 2216 for the month.
The Japanese giant also claimed second spot overall in the sales race with the HiLux at 3136 units (down from 4613), with its new best enemy, the Ford Ranger, jumping two places to third with 2874 (down from 4078 in June).
The Mazda3 dropped out of the top ten for the first time since it launched in late 2013.
However, Ford bested Toyota in the crucial 4x4 sub-sector for July, logging 2357 sales to the HiLux’s 2311.
Toyota’s Camry jumped up to fifth spot, while the Mazda CX-5 leapt three spots to sixth place.
The Holden Commodore dropped one place to seventh, while Toyota’s RAV4 and LandCruiser, along with Mazda’s CX-3, displaced June top-ten finishers including the Mitsubishi Triton and Holden Colorado.
The Mazda3 dropped out of the top ten for the first time since it launched in late 2013, with the Australian arm of the company literally running out of stock of the popular hatchback and sedan ahead of the launch of a facelifted version at the end of July.
“We had a very effective run out of the previous model,” said a Mazda Australia spokesperson.
Company-wise, the top ten remains unchanged for July, with Toyota, Mazda and Hyundai holding the top three spots, with all companies in the ten recording sales rises despite the softer numbers for key cars.
Toyota, for example, saw sales increases of 55 per cent month on month for the LandCruiser wagon, a 40 per cent leap for 4x2 HiLux and a 24 per cent jump for RAV4.
Hyundai may have lost its lead weapon in the price-limited i30, but its Accent and Tucson models have recorded sales leaps in excess of 1000 units each year on year.
Of the big three prestige brands, only Audi posted a sales increase for the month at the expense of both BMW and Mercedes-Benz, while Jaguar has improved almost 200 per cent year on year.
Brands in the hurt locker for 2016 include Chrysler (off 46 per cent month on month and almost 50 per cent year on year), sister marque Jeep (minus 56 per cent and 52 per cent respectively) and Alfa Romeo (off 69 per cent and 54 per cent respectively).
In the premium sector, a pricing restructure and a new 540C model saw McLaren add 18 sales to its tally, nipping Ferrari at the post by one car for the month.
Finally, the Ford Falcon Ute signed off after 54 years posting 371 sales for July, and 1375 for the year.
Top ten cars in July
1. Toyota Corolla
2. Toyota Hi-Lux
3. Ford Ranger
4. Hyundai i30
5. Toyota Camry
6. Mazda CX-5
7. Holden Commodore
8. Toyota RAV4
9. Toyota Landcruiser
10. Mazda CX-3
Do any of these sales results surprise you? Tell us what you think in the comments below.
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