More than 200,000 sold in three minutes! Why is the Xiaomi YU7 such a superstar electric SUV that's becoming BYD and Tesla's biggest nightmare?

Maybe it’s the Ferrari SUV looks or the competitive pricing, but whatever it is Chinese car manufacturer Xiaomi's YU7 electric SUV is selling faster than it’s possible for the company to make, with 240,000 locked-in orders being placed in China within 18 hours after its launch.

With a starting price of about A$54,000, the five-metre long five-seater YU7 is a rival to Tesla's Model Y, BYD Sealion 7, Zeekr’s 7X and BYD’s upcoming Tang L. And its popularity should have those carmaking behemoths shaking in their boots.

The huge number of orders for the YU7 means Xiaomi's production capacity has been overwhelmed and it will take until early 2027 for it to be able to produce those 240,000 locked-in orders.

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Xiaomi currently only has one plant located in Beijing with an annual capacity of 150,000 units.  A second plant is under construction and is expected to be operational this month with an annual capacity of 150,000 units as well.

In China the YU7 is offered in three grades. The range kicks off with the Standard grade, featuring a single motor powering the rear wheels and producing 235W and 528Nm. Stepping up to the Pro grade brings all-wheel drive and two motors with a combined output of 365kW and 690Nm. Both use a 96.3kWh LFP battery.  

Top-of-the-range Max is also all-wheel drive and its motors produce a whopping 508kW and 866Nm. That's enough grunt to throw this SUV from 0 to 100km/h in 3.2 seconds. A bigger 101kWh NCM battery is in the Max.

The YU7 is Xiaomi's second vehicle to come to market following the SU7 saloon’s arrival in May, 2024. A rival to Tesla's Model 3 the SU7 has also seen outstanding sales numbers with more than 258,000 sold since its launch. 

Xiaomi is better known as an electronics maker producing phones especially. While it hasn't been confirmed if the company will come to Australia, given the success of rival Chinese companies like BYD, Geely and MG it's likely the company will bring its products here at some point. 

2026 Xiaomi YU7

2026 Xiaomi YU7

2026 Xiaomi YU7