Mazda will stream the live reveal of a brand new model via Microsoft’s Xbox Live online gaming platform, the carmaker has confirmed.
The new model, likely to be the redesigned 2014 Mazda3 we’ve been spying in prototype form for several months, will be revealed at in the evening of June 26 at a location in New York City, with the event to be streamed live over the Xbox Live network.
For those readers not signed up to Xbox Live, Mazda will also be placing updates on its US website (MazdaUSA.com). Here, a link will be placed that leads users to a Mazda landing page on the website Xbox.com.
The special landing page will include details of the event and a countdown clock, and will host a sweepstakes for one lucky entrant to win $2,500 to create their dream trip to a music event of their choice. To help build awareness, Mazda will also be making announcements on its various social media pages.
Mazda is keeping quiet on just what model will be revealed, though the only new Mazda we’re expecting this year from the Japanese automaker is the Mazda3.
Stay tuned for an update.