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Look out LandCruiser! GWM Tank brand trademarked for Australia, unlocking Chinese Toyota Prado and LC300 rivals for Oz

Is the GWM Tank 500 a cut-price Prado?

Great Wall Motors has trademarked its off-road focused Tank brand for Australia, unlocking access to models that could target everything from the LC300 to the Toyota LandCruiser Prado.

In a flurry of activity across Australia's Intellectual Property Office, Great Wall Motors lodged a total 16 applications, covering three versions of the Tank logo across multiple different classifications.

The applications were lodged on November 23, and are now in a review stage with the department.

The lodgings clear a path for the Tank to launch in Australia, giving GWM a choice between the Tank 300 (a smaller, off-road focused SUV) and the Tank 500 (a bigger SUV, designed to take on models like the LC300). The Tank 400 Concept has also just been revealed, designed as a rival to the LandCruiser Prado.

Designed as an independent brand, GWM says "Tank's products are guided by the concept of "toughness and tenderness". From platform to products, from exterior to interior, from powertrain to equipment, from products to spirit, all show the tone of "toughness and tenderness". Tank products have both the "tough" side of hardcore off-road strength and the "tender" side, and also the "feelings" that resonate with users."

The Tank 500, for example, boasts specs of 5070mm in length, 1934mm in height and 1905mm in width, with approach, departure and break over angles of 29.6 degrees, 24 degrees and 22 degrees. Wading depth is reportedly 800mm, too.

It's also fitted with 4WD, of course, as well as Great Wall's Terrain Management System. Under the bonnet is Great Wall's 3.0-litre turbocharged V6 that will produce a sizeable 260kW and 500Nm, paired with a nine-speed automatic gearbox.

The Tank 300, which measures 4760mm long, 1930mm wide, 1903mm tall and has a 2750mm wheelbase, measures up against the five-door Jeep Wrangler.

Powering the Tank 300 is a 2.0-litre turbo-petrol engine, outputting 167kW/387Nmn to all four wheels via a ZF-sourced eight-speed automatic transmission, enabling a three-tonne braked towing capacity. A diesel engine is also understood to be under development for the Tank 300, mooted to be a 135kW/480Nm 2.4-litre unit, but exact details are still unknown.

GWM in Australia is yet to comment on the trademark filings.