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Lamborghini a toy for the fast and furiously rich

Priced at more than $900,000, the Aventador costs a lot more than the average city housing block.

Lamborghini yesterday announced a "double-digit" rise in sales globally, with Australia at the forefront of the boom.

But with the average price of one of these carbon-fibre rockets near the half-million dollar mark, sales specialist Simon Gott said it clearly was not a car for everyone. 

"I think it's fair to say that our niche clientele aren't the type to be affected by any financial crisis," Mr Gott said.

"We aim to sell 30 to 40 (Lamborghinis) a year and particularly when you have a new model like the Aventador - they almost drive themselves out the door."

Priced at more than $900,000, the Aventador costs a lot more than the average city housing block, and is equivalent to more than 500 round-the-world plane tickets.

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