US singer and songwriter, Khalid has joined BMW i for its Road to Coachella campaign, which begins on April 5th.
Celebrating its third consecutive year as an official partner to the Coachella music festival, BMW i is “returning to the desert” with its artist-inspired ‘#RoadToCoachella’ campaign.
Launching just before Khalid’s new album Free Spirit on April 5th, BMW i has custom wrapped an i3 and i8, both inspired by the Free Spirit album.
The same cars will be involved with Khalid, VIPs and hand-selected influencers on a road trip from Palm Springs to Indio in California on April 11th.
The same attendees will attend the festival, and document their journey with the event hashtag, #RoadToCoachella.
Part of the road trip will be a Palm Springs pit-stop from April 11-14, where Khalid will be performing a ‘one-of-a-kind experience’ for his fans.
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