Jeep is pretty keen to show off its new Cherokee SUV’s adventure potential, so has created this Big Game ad to tickle at your outdoor heartstrings.
Despite its fundamentally road-going Dodge Dart/Alfa Romeo Giulietta-based underpinnings, Jeep’s Super Bowl ad reckons the new Cherokee is the cure for restlessness, and prepared for whatever’s on the other side of the horizon.
“Restlessness is the feeling you get when you deny your curiosity too long. Keep going, keep running to new horizons, act on your instincts and passions, find what else is out there and dare to follow your restless heart,” the ad says.
Restless is also how many will feel after clapping eyes on the new Cherokee’s triple-stacked front lighting, but its new nine-speed auto is nothing to sneeze at.
Watch the desktop version of Jeep's Super Bowl ad here.
This reporter is on Twitter: @Mal_Flynn