The gimbal-like qualities of chooks' bodies and heads were recently used by German carmaker Mercedes-Benz to highlight its flagship S-Class model's 'Magic Body Control' in a slightly bizarre but entertaining ad. The commercial aimed to show how the S-Class's high-tech arsenal of sensors and cameras monitored the road surface ahead and automatically adjusted the suspension to keep the ride smooth and silky.
Watch the desktop version of the Jaguar chicken ad here.
Jaguar found the chicken motif too good a target to resist, and have fired a returning salvo in their own ad wobbling a chicken around ... "see -- it's just like a Mercedes," the Jaguar boffin says. Then he pits the fowl against a jaguar. Things go exactly as you'd think, which is essentially not at all a happy ending for the poultry.
Watch the Mercedes-Benz chicken ad here.
"We prefer cat-like reflexes," Jaguar tells us -- hinting the luxury S-Class might be a bit short on sportiness, but without highlighting any particular car. Although the tagline 'Good to be bad' is one being used in the US for the new F-Type.
We're hoping that over in Germany they're going to come up with an equally amusing response.
This reporter is on Twitter: @KarlaPincott