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Jaguar Australia to rationalise future model line-ups

Are you annoyed by the sheer choice on offer when it comes to new Jaguar models?

Jaguar has revealed a facelifted version of its XE mid-sizer, with updated styling and technology, but most importantly, a new model lineup with just two variants on offer.

Unlike the previous XE, which offered up to 11 individual models for buyers to choose from, the updated model offers just two - the $65,670 SE R-Dynamic and the $71,490 HSE R-Dynamic - and unlike the previous model, a 221kW/400Nm 2.0-litre turbo-petrol with an eight-speed automatic transmission will be the sole engine option. 

The XE’s equipment levels have also been upgraded to compete with the new BMW 3 Series. The SE R-Dynamic now includes 18-inch alloy wheels, leather upholstery with powered front seats, traffic sign recognition, tyre pressure monitoring, front and rear parking sensors with a reversing camera, lane keep assist, DAB+ digital radio and an upgraded media system with Apple CarPlay and Android Auto.

The HSE R-Dynamic then adds a larger multimedia screen, 19-inch alloy wheels, a 380W 11-speaker Meridian sound system, high-speed autonomous emergency braking, blind-spot monitoring, adaptive cruise control, 18-way electrically adjustable front seats with driver’s memory functionality and a powered steering column.

The XE's interior received a big upgrade for the 2020 model year.  The XE's interior received a big upgrade for the 2020 model year.

Jaguar Land Rover Australia spokesperson James Scrimshaw indicated to CarsGuide that range simplification is on the table for future products.

“We have taken the opportunity to revise our line up as part of the Jaguar XE 20MY mid-cycle refresh,” said Mr Scrimshaw. 

“I can’t go into detail about our future model plans, but we will be looking at some further rationalisation going forward.” 

The Jaguar XE facelift also included an exterior refresh. The Jaguar XE facelift also included an exterior refresh.

So far in 2019, Jaguar XE sales are up by 19.0 per cent to 125 units in a market down 8.1 per cent. However, the Mercedes-Benz C-Class is currently sitting on 2,094 units for the year, which is up by 31.1 per cent. 

Would you like to see Jaguar products offering a simpler lineup in Australia? Tell us your thoughts in the comments below.