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Isuzu Ute Australia sales jump more than 63 per cent in 2014


Isuzu MU-X SUV helps Isuzu Ute Australia achieve best year to date with sales growth of 63.3 per cent.

The introduction of the MU-X SUV helped push Isuzu Ute Australia (IUA) to its best result since entering the Australian market in 2009, bucking the national trend of slowing new car sales.

The result was also assisted by a 21.3 per cent growth in sales for the D-Max 4x4 light commercial ute.

The MU-X had 4,625 sales, while the D-Max 4x2 increased it's 2013 sales by 150 to reach 1,752 for 2014.

In December, the MU-X outsold other ute-based SUV rivals such as the Holden Colorado 7 and Mitsubishi Challenger.

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The D-Max 4x4 also ended the year on a high, out-selling the Nissan Navara 4x4, Holden Colorado 4x4 and Mazda BT-50 utes.

IUA attributes the strong 2014 result to a continuing expansion of their dealership network, with a focus on supporting the manufacturer's mining fleet customers alongside metropolitan areas.

IUA Managing Director & CEO, Yasuhiro Takeuchi was extremely happy with the result, but said the company would not be resting on its laurels.

"We have some very exciting plans afoot to ensure our growth is not only sustainable, but increased in 2015 and beyond," he said.

The impressive numbers represent a continuing of IUA's significant growth over their six-year history, despite their lineup being limited to the just the D-Max and MU-X ranges.

Sales of IUA vehicles grew by 43 per cent in 2010, the company's second year in Australia. This was followed by growth of 25 per cent in 2011, 21 per cent in 2012 and 30 per cent in 2013.