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Hyundai holographic AR navigation system revealed

The Genesis G80 is the first model to be fitted with Hyundai Motor Group’s holographic AR navigation system, albeit as a demo.
Justin Hilliard
GoAutoMedia

9 Jan 2019 • 2 min read

Hyundai Motor Group (HMG) has partnered with Swiss deep-tech start-up WayRay to create the automotive industry’s first holographic Augmented Reality (AR) navigation system.

Making its debut this week at the Consumer Electronics Show (CES) in Las Vegas, the AR technology has been fitted to a Genesis G80 upper-large sedan as part of a demonstration.

“This demo car is the first step of the proof of concept (PoC) but is an important step towards technology-driven innovation,” HMG director of open innovation business group Yunseong Hwang said.

“Future-mobility windshields will be more than just a piece of glass. AR holographic-powered glass will serve as a platform to provide new services and open up new in-vehicle experiences.”

Specifically, the holographic image is projected through the windshield and onto the road ahead and adjusted to suit the specific viewing angle of the driver in order to deliver speed-sensitive guidance. As a result, a headset is not required.

Furthermore, advanced driver-assist systems, such as forward collision and lane departure warning, can harness this set-up, which has a display size of 1310x3152mm and is viewable up to 15m from the driver’s eyes.

The navigation system is said to soon become a reality, with HMG developing it to fit mass-produced vehicles, while planned long-term road tests in native South Korea are set to reduce its errors.

HMG and WayRay also have plans to expand the AR technology’s functionality to display other road obstacles, such as pedestrians and cyclists, and incorporate V2X (Vehicle to Everything) connectivity that will provide real-time traffic and weather data.

Is a holographic AR navigation system the stuff of dreams? Tell us what you think in the comments below.