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Hyundai Grandmaster concept SUV unveiled at Busan motor show

The Grandmaster could be a preview into the look of future Hyundai products.

Hyundai has unveiled its latest large SUV concept at the Busan motor show – the HDC-2 Grandmaster, a model that theoretically slots in above the Santa Fe.

Building on the design of the HDC-1 ‘Le Fil Rouge’ concept from the Geneva motor show earlier in the year, the HDC-2 Grandmaster showcases potential future design aesthetics for the Korean brand.

Details on powertrains or specifications have not been revealed or even hinted at, nor were details on what markets a potential production version would be launched in.

Hyundai’s Vice President and head of styling, SangYup Lee, said that the Grandmaster “reinterprets Hyundai’s design DNA” and is “a blueprint for our evolved design strategy”. Hinting that the look of the Grandmaster could be a preview into the future look of all Hyundai products.

Any production version would compete with large seven-seat SUV rivals like the CX-9 or Holden Acadia. Any production version would compete with large seven-seat SUV rivals like the CX-9 or Holden Acadia.

The imposing size of the concept SUV suggests any future production model could be a competitor to existing seven-seat rivals that are a size above the current Santa Fe, vehicles such as the Mazda CX-9 or Toyota Prado. It could also go toe-to toe with upcoming rivals like the Holden Acadia or the Jeep Grand Wagoneer.

The Grandmaster seems a natural fit for the US market where there is already a longer-wheelbase Hyundai Grand Santa Fe which the potential new larger SUV is touted to replace.

Does the Australian market need another over-five-metre SUV? Tell us what you think in the comments below.