Just like the dreaded difficult second-album syndrome that can inflict music artists after a smash debut, sometimes carmakers really struggle to replace a successful and/or acclaimed model with something equally so.
Arguably history’s first was when the original car to put the world on wheels, the Ford Model T from 1908, was replaced by the Model A. While infinitely better, it also had infinitely more competition in 1927, and so couldn’t hope to replicate the T’s legacy.
Here, then, are five of the most infamous in Australian motoring history.
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1993 Subaru G1 Impreza > 2000 G2 Impreza
Built on a shortened version of the then-new Liberty platform, the original Impreza range barely made a ripple – until the WRX (World Rally Cross) turbo AWD arrived in 1993, redefining small-car performance, dominating rallying for years, and becoming a Sony Playstation superstar along the way. The Subaru came to define the era.
But when the hotly anticipated 2000 redesign, leaked online with its buggy round headlights and bulkier proportions, howling disapproval ensued – as did one of the first trials by internet – forcing an unscheduled and embarrassing major facelift within two years.
Controversial statement time: the Bugeye is the G2 Impreza to buy, not the Blob-eye or Hawk-eye that followed (and reeked of desperation).
1968 Datsun 1600 > 1972 180B
Nissan’s Datsun 510 Bluebird – or 1600 as it was known in Australia – was an elegantly minimalist mid-sized sedan from Japan with engine and suspension design engineered by the Prince Motor Company of Skyline fame and inspired by the 1966 BMW 1602/2002 that preceded the original 3 Series.
At the time, Japanese cars were still largely dynamically deficient, but the Datsun broke through with buyers and critics alike, while also enjoying enduring motorsport success. This was Nissan’s golden era, with the CSP311 Silvia, B10 Sunny/1000 and Fairlady 240Z highly prized today.
However, the 1600’s 180B successor traded all that in for a fussy, dreary and ponderous bore that sold strongly but failed to inspire. Datsun even tried to resurrect the spirit of the 1600 with the similarly styled but dynamically dreadful Stanza of 1978. This was Nissan’s first ‘malaise era’.
Dishonourable mention: Datsun B110 1200 to B210 120Y.
2013 Holden VF Commodore > 2018 ZB Commodore
A facelift of the fourth-generation Commodore, the VE of 2006, the VF has the heartbreaking legacy of being Australia’s last-ever locally designed, engineered and built passenger car.
It also spawned all-time greats like the HSV GTS-R, was exported to North America and the UK, and – like Ford’s final Falcon – represented unparalleled value given its performance, front mid-engine/rear-drive layout and sports-sedan (and wagon/ute) styling. A true Aussie legend.
Importing the smaller, front-wheel-drive mid-sized Opel Insignia from Germany was never going to cut it as a replacement, but the resulting ZB wouldn’t have been so bad if Holden hadn’t insisted on Commodore badges, infuriating fans in the process.
Yet, in key areas and due mainly to its newer development, the ZB was a superior family car to the VF, but it wasn’t a true Commodore. Australians shunned it and the plug was pulled by the end of 2019.
1996 Ford EL Falcon > 1988 AU Falcon
The fifth-generation Falcon was the all-Australian EA of 1988. Though considered at the time as one of the best-looking new sedans in the world, it was plagued with quality issues that, to Ford’s credit, were quickly resolved. And by the time the EL facelift arrived in 1996, this Falcon series was considered best in class, and jostled with the VS Commodore for domination.
But the AU Falcon bombed. People despised its droopy styling and strange grille, especially against the handsome VT Commodore that consequently surged ahead in popularity.
Today, it is the Falcon that is more revered, but the AU’s failure forced its maker down a path of debt that, while leading to the legendary Barra and Territory as this country’s only-ever locally made SUV, eventually also collapsed Ford’s Australian manufacturing division after 91 years. A brutal legacy.
1963 Holden EH > 1965 Holden HD
With its classy American styling update over the preceding, fussy EJ, the 1963 EH Holden was a monumental success, becoming the fastest-selling local car in history with nearly 257,000 sold in just 18 months.
That’s an incredible 14,275 monthly registration average, fanned by the introduction of the all-Australian ‘Red’ engine, replacing the old ‘Grey’ anchor that dated back from 1948. At the time, it was considered one of the most advanced and efficient in the global General Motors empire.
As it turned out, compact by today’s standards, the EH also came to represent the perfectly sized and proportioned Australian family car as well – a realisation that came way-too late, because its 1965 HD Holden replacement was too big and awkward-looking to resonate in the same way.
While not strictly a failure – initial order numbers set records for GMH – the HD’s sales quickly ran out of puff, dropping the monthly sales rate average to 12,780.
This gave the rapidly-evolving Falcon a leg-up with consumers that eventually led to the Ford outselling its Holden rival some years later.
That gradual chipping away all began with the HD.
