Ford's Mustang Mach-E might well act as a canary down the coal mine for a new muscle car SUV movement, but if it's successful, it won't have the market to itself for long.
GM is already fielding questions about when we can expect a Corvette- or Camaro-based rival to take on the largely well-received Mustang Mach-E.
Take this from Chevrolet's marketing chief Steve Majoros, who told CNBC "we'll see".
“We’re flattered by the attention. We’re very happy with the Corvette we’ve got to sell, here, right after we turn the calendar in 2020. What future plans are, we’ll see.”
While muscle car traditionalists might well turn their noses up at the very idea of an electric muscle car, and a high-riding one at that, the specs on the Mach-E should go some way to addressing those fears.
The Mach-E GT Performance Edition will produce 342kW and 830Nm - enough to sprint to e 97km/h (60mph) “in the mid-three-second range”.