Genesis details electric future: Battery AND hydrogen fuel-cell EVs to takeover Mercedes-Benz, BMW, Audi and Lexus rival's model line-up by 2030

Hyundai’s emerging premium brand, Genesis, has announced its bold plans for a zero-emissions future – with a twist.

While most brands are exclusively transitioning to battery electric vehicles (BEVs), Genesis has confirmed it will also offer hydrogen fuel-cell electric vehicles (FCEV).

In fact, every new Genesis vehicle launched from 2025 will be a BEV or a FCEV, with the Korean brand to only sell zero-emissions models by 2030.

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“Genesis will put an effort on developing pure-electric technologies such as new fuel-cell systems with higher power output, and electric systems that help improve efficiency,” the premium brand said.

“In addition, Genesis will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.”

Specifically, Genesis is aiming to offer eight zero-emissions models, with the soon-to-be-released GV60 mid-size SUV, its first dedicated all-electric vehicle, leading the way in Australia from the first half of next year.

Of note, an all-electric version of the G80 large sedan is also set to go on sale in early 2022, while a zero-emissions variant of the GV70 mid-size SUV is all but confirmed to be not too far behind.

All of this forms part of Genesis’ plan to become a carbon-neutral brand by 2035 – raw materials, parts, vehicles and production plants included – with it making the bold declaration ahead of its Hyundai and Kia siblings.

Genesis global head Jay Chang said: “I am extremely excited to announce the new vision of Genesis for a sustainable future as we open a new chapter in our history.

“As we continue to design a new dimension of customer experience and build an authentic relationship with our customers, Genesis will take audacious steps to lead the age of electrification into the sustainable future.”