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G Brothers welcomes new family franchise

Long term clients will tell you that they are not locked away in the back office.

For more than four decades, the family-owned and operated G Brothers Mercedes-Benz dealership has been a Northern Beaches landmark in Sydney’s Mona Vale.

Now operated by four sons of the two original brothers, John and Vic Guberina, the family has recently added the new Volvo dealership at Pittwater Rd in Narrabeen.

While Dean and Mark  Guberina – who count  50 years in the business between them - are the Mercedes–Benz dealer principals. Adam & Michael Guberina – who can claim 38 years in the business combined – are the dealer principals at the Volvo franchise.

“We are thrilled to now also represent Volvo Cars on the Northern Beaches,” Adam Guberina said.

“The Volvo range is more dynamic than ever and there is already a good following on the Northern Beaches. We love Volvo’s commitment to safety, quality craftsmanship, beautiful design and environmental awareness.”

Mr Guberina said the name had enjoyed a long history of success over the decades. “G Brothers was first started by the two brothers, John and Vic Guberina, back in 1963 in Bassett St, Mona Vale,” he said.

“They initially  grew up on and then ran a tomato  farm in nearby Warriewood Valley, and always had a deep passion for automobiles -- and in particular the three-pointed star.

“From humble beginnings the business has grown over the years through nothing more than hard work, family spirit and very high customer loyalty. There have been a lot of successes, but the highlights would have to be winning the NSW Regional Dealer of the Year in 1979, 1996, 2004, 2005 and 2007 – and winning Australian National Dealer of the Year in 2007. Now two sons from each side of the family now run the business on a daily basis and offer a very unique personalised and family environment."

Long term clients will tell you that they are not locked away in the back office - they are hands-on out the front, greeting customers and making sure the team is a well-oiled machine. And although John and Vic officially retired years ago, they haven't been able to completely tear themselves away from the business they love.

"They also still pop into the dealership every day, often bumping into old clients and enjoying seeing the family grow the business," Mr Guberino said.

With that kind of enthusiasm in the bloodline, he said there was never any question that the four sons would follow in the original G Brothers’ footsteps. “It’s in the blood,” he admitted.

“And with four boys and six girls growing up  as the third generation, who knows -- there may have to be G Sisters branch some time soon.”