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Ford Territory nameplate officially retired: Chinese models ruled out for Oz

The Chinese market Ford Territory will never make it to Australia.

If you're waiting for the new Ford Territory to make a return to our shores, then be prepared to keep right on waiting; the brand's local arm says the Territory nameplate is now retired in Australia. 

Ford has confirmed details of a battery-electric Territory that is being produced for the Chinese market, with the brand borrowing a nameplate now synonymous with local manufacturing for its new vehicle. 

Heavily based on the Yusheng 330 built by Jiangling Motors (Ford's local partner), the Territory was first revealed with regular petrol engine, and with 48-volt and full plug-in hybrid powertrains planned. Now, though, the brand has revealed a full EV version, delivering a 360km driving range.

But despite the new Territory being part-developed in Ford's Melbourne R&D facility before being built at a plant in Xiao Lan, China, there is no plan for it to hit our shores. In fact, there is no plan for any Territory to arrive, with Ford in Australia retiring the nameplate to protect the legacy of its locally built SUV.

In Australia, the Territory was launched in 2004, and was built on the Ford Falcon platform. But like the Falcon, the demise of local manufacturing meant the end of the line for the homegrown SUV, and the very last Aussie-built Territory rolled out of a dealership last year.

Like the Falcon name, which Ford in Australia retired when local manufacturing ceased (saying then that “the Falcon name is inextricably linked to Australia and to being produced here, so we will retire that name when we retire the vehicle”) the brand has no plans to stamp the Territory name onto any other vehicle. 

Is retiring the Territory nameplate the right call? Or do you want to see it make a comeback? Let us know in the comments.