The Ford Ranger pickup, designed and developed in Melbourne, will be one of the headliners for the blue oval at the first major European show of 2011.
It will be rolled out following a major world preview by Ford and alongside the Vertreck concept that is set to become the SUV replacement for the compact Ford Escape. The Ranger model for Geneva is the top-line Wildtrak.
It is expected to be displayed in the same package as the 4x4 dual-cab model used for the Ranger's world debut last year at the Australian International Motor Show in Sydney.
The Range will also star in March at the Bangkok motor show in Thailand, one of the countries where it will be built. Ford also intends to make it in Argentina and South Africa.
The Geneva appearance comes as Ford confirms Ranger sales in the UK towards the end of the year, similar timing to the rollout in Australia.