For the launch of the hot Ford Fiesta ST in New Zealand, the carmaker commissioned the creation of a branded hot sauce, and then unleashed it in Auckland’s restaurants and cafes.
To that end, they sought out the world’s hottest chili, the feared Trinidad Scorpion, which registers 1.463 million on the Scoville scale that measures heat of chili peppers.
To give you some idea of just how eye-watering that is, the bird’s-eye chili in your pad thai is a wimpy 50-100,000 Scoville units. So the Trinidad Scorpion is up to 30 times hotter than anything you’ve accidentally chomped down from your local takeaway.
Ford distributed 3000 bottles of their edible fire to restaurants and ran a promotion in which people could win a bottle to take home. Where no doubt it will come in useful to start barbecues and strip paint.
This reporter is on Twitter: @KarlaPincott