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Ford Falcon sales near all-time low

Ford Falcon sales have taken a dive recently.

Less than 1000 Falcons were delivered in July as the company battled the continuing sales slide for its one-time hero car and the fallout from 440 sackings at its factory at Broadmeadows in Melbourne.

The official total is likely to be around 945 cars, only slightly better than the dismal 931 in January, although confirmation will not come until Friday with the monthly new-car sales results from VFacts.

“It’s challenging,” is the only comment from Neil McDonald of Ford Australia. Falcon now only rates fourth among Ford’s nameplates in Australia and was outsold by the Ranger ute, Focus and Fiesta in July.

The showroom scorecard will show the Toyota HiLux continued its run as Australia’s favourite in July with just over 4150 sales, well ahead of the second-placed Mazda3 at 3355 and the Toyota Corolla at 2980.

Once again, the Holden Commodore is back in the pack – after losing its long-term number one position at the end of 2011 and suffering a mauling from the Mazda3 and HiLux this year – with 2360 sales.

It is expected to trail the locally-made Cruze compact again when official figures are released, but could also fall behind Holden’s new workhorse, the Colorado ute, which is tipped for close to 2700 sales.

The Colorado success came as utes continue to out-perform the overall market growth this year, with Nissan also delivering more than 2100 of its Navara pickups and the Ranger doing around 1700 for Ford.

Toyota dominated through July with around 17,000 sales, compared with Holden at just on 8900, then Mazda and Hyundai.

 

TOP 10 BRANDS JULY 2012 & share YTD 2012 Share

Toyota

(123,815 19.5%)

17,780 20.5%

Holden

(65,119 10.3%)

8936 10.3%

Mazda

(60,084 9.5%)

7951 9.2%

Hyundai

(52,913 8.3%)

7607 8.8%

Ford

(50,333 7.9%)

6903 8.0%

Nissan

(46,034 7.3%)

6155 7.1%

Volkswagen

(30,930 4.9%)

3964 4.6%

Mitsubishi

(34,567 5.4%)

3428 4.0%

Subaru

(24,364 3.8%)

3023 3.5%

Honda

(19,022 3.0%)

2869 3.3%

 

TOP 10 MODELS JULY 2012 (2012 YTD)
Toyota HiLux 4163 23,575
Mazda3 3355 25,168
Toyota Corolla 2985 22,011
Holden Commodore 2399 18,259
Nissan Navara 2164 15,344
Hyundai i30 2045 16,045
Holden Cruze 1875 18,312
Toyota Camry 1775 12,723
Ford Ranger 1688 8716
Toyota Yaris 1518 11,354
Mazda CX-5 1483 8040
Toyota Prado 1415 10,735
Hyundai i20 1382 6861
Holden Colorado 1274 4230
Mazda2 1272 10,315
Nissan Dualis 1183 7345
Toyota Kluger 1114 7916
Ford Focus 1092 10,092
Ford Territory 1084 8779
Nissan X-Trail 1074 9377

 

MARKET SEGMENTS JULY 2012 2012 YTD (+/-)
Passenger 43,354  (-5.1%) 329,472  (1.9%)
SUV 23,845   (23%) 177,100  (31.9%)
Light Commercial 16,903  (25.6%) 110,900  (6.8%)
Heavy Commercial 2539   (3.5%) 17,023   (7.2%)
Total Market 86,641  (7%) 634,495 (9.9%)

 

PASSENGER CARS JULY 2012 2012 YTD (+/-)
Light 11,038  (3.4%) 79,589   (0.7%)
Small 17,931  (-7.5%) 143,826   (3.3%)
Medium 6672   (6.6%) 49,718   (17.9%)
Large 4576   (-35.3%) 35,891   (-22.5%)
Upper Large 266   (17.2%) 1319     (-28.4%)
People Movers 955   (-5.7%) 6821      (4.1%)
Sports 1916   (80.4%) 12,308       (54.1%)

 

SPORY UTILITY VEHICLES JULY 2012 2012 YTD (+/-)
SUV Small 4848  (50%) 35,794 (61.6%)
SUV Medium 8548  (20%) 62,564 (24.3%)
SUV Large 9346  (15.2%) 69,808  (27.6%)
SUV Upper Large 1103   (21.1%) 8934 (26.1%)