Ford Australia is monitoring the sales of right-hand drive converted vehicles, as it weighs up the business case for the US-built F-Series pick-up.
Similar pick-up trucks including the Ram 1500 and 3500 as well as the Chevrolet Silverado 1500 and 3500 are already sold Down Under as right-hand drive conversions conducted by American Special Vehicles and Holden Special Vehicles.
Ford offered the F-Series in Australia from 2001 to 2007, converting the car to right-hook in Brazil, however the project was not cost effective.
With the current F-Series the best-selling model in the United States, and considering Australia's love affair with dual-cab utes, Ford Australia CEO Kay Hart believes the pick-up could work locally.
While only built in left-drive currently, there is talk that Ford is considering offering the next-generation F-Series to RHD markets, direct from the factory.
Ms Hart said Ford's local wing will keep an eye on other converted models to assess the F-Series' viability.
“It is something I think would work,” she said. “It will be interesting to see some of the success of the right-hand-drive conversions that are coming in now. It is really going to be, what does the Australian public want? What does the driver want? And we continue to assess that. But there is obviously no right-hand drive available now.
“We will continue to look at it and if it is something that is high want, then we would look at how it may or may not fit in with us.”
If Ford does indeed pull the trigger on RHD F-Series production, and brings it to Australia, it would likely be cheaper than its Ram and Chevrolet competitors as it would do away with built-in conversion costs.
For reference, the entry-level RAM 1500 starts at $79,950 drive-away, stretching all the way up to $144,350 plus on-roads for the range-topping 3500 Laramie.
Meanwhile, the Chevrolet kicks off at $114,990, plus on-road costs for the 2500HD WT, up to $147,990 for the 3500HD LTZ.
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