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Ford Australia set to shut manufacturing

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Ford is expected to announce the closure of its Broadmeadows and Geelong assembly plants this morning.
Ford is expected to announce the closure of its Broadmeadows and Geelong assembly plants this morning.
Joshua Dowling
National Motoring Editor
23 May 2013
1 min read

Ford is expected to announce the closure of its Broadmeadows car factory and its Geelong engine plant.

The struggling car-maker has sent out a media alert about an impending announcement later this morning, believed to be 10:45am.

Ford was due to release its financial results today but News Limited has been told the media conference is about “more than that”.

Confidential sources say that Ford Australia will become an import-only brand. It is unclear when the factories will close but Ford was due to introduce a facelifted Falcon and Territory next year.

Journalists at the launch of the new Holden Commodore in Canberra were sent secret text messages by Ford Australia staff in the early hours of this morning, before they were about to drive the new model on public roads for the first time. Ford claims the timing is a coincidence.

Ford Falcon sales have fallen to their lowest since the Broadmeadows factory opened in 1960, and Ford’s overall sales in Australia last year were lower than they were 20 years ago. 

Ford Australia is refusing to take calls from media until the announcement. News Limited will update the story as more information comes to hand.

 

Joshua Dowling
National Motoring Editor
Joshua Dowling was formerly the National Motoring Editor of News Corp Australia. An automotive expert, Dowling has decades of experience as a motoring journalist, where he specialises in industry news.
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