Hyundai's incoming Santa Cruz could get some international competition from Fiat, with the Italian brand today teasing its new Strada ute.
Designed to sit below the bigger Toro, the Strada is the brainchild of the Italian brand's Brazilian arm, where Fiat-branded pickups sell like hotcakes, or more accurately, crespelle.
Not much is known about the new model, apart from what we can gather from this shadowy teaser image, but international reports have suggested the new Strada will use the platform from the Fiat Argo, only stretched at both ends to accommodate the tray.
Early reports have the Strada arriving with a turbocharged 1.3-litre engine, and a choice of a manual or an automatic transmission.
The Strada was first launched in 1996, and has been a staple of Brazil and other South American markets since. And the specs are surprisingly tough for such a small unit.
The current Strada is offered with two or four doors, with a choice of a 1.4-or 1.6-litre engine, and will deliver a maximum 705kg payload from its unibody construction. At its fastest, the 1.6 will clip 100km/h in 11.1 seconds, while the 1.4-litre engine is slower again.
Don't hold your breath for the Strada launching in Australia. It remains strictly an international affair, with little chance of that changing in the future.