Prado punisher? 2026 Denza B5 priced for Oz as BYD's luxury brand launches

Denza's Toyota Prado rival priced for Oz!

Denza's Toyota LandCruiser Prado-hunting 4WD, the B5, has officially been launched in Australia, with the plug-in hybrid powerhouse from BYD's luxury brand priced from $74,990.

That's for what the brand calls its Standard trim. Stepping up to the more luxury focused Leopard trim lifts the price to $79,990. The B5 arrives with just the two trim levels.

"We'll have a car starting at $74,990 – what it does is make good on my commitment to have a car, including on-roads, with a drive-away price of less than $80,000," says Mark Harland, Chief Operating Officer of Denza Australia.

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"Obviously the Prado is a lot of the volume, and I think with the prices we're announcing, we're really competitive with the Prado from a pricing point of view, but I also see people at the higher end of the luxury spectrum taking a look at our vehicles."

Considering the brand is hoping to conquest customers from both Toyota and Lexus – along with BMW, Mercedes-Benz and Audi – the pricing seems sharp.

Using Toyota/Lexus as the benchmarks, the Prado starts at $72,500 for the entry-level GX before climbing to $99,990 for the Kakadu. On the Lexus side of the garage, the GX starts at around $93k and climbs to a little over $130k.

The B5 is around 4.9m in length, 1.9m in width and 1.9m in height, and it rides on a 2.8m wheelbase. Both models share the same plug-in powertrain, pairing a turbocharged 1.5-litre petrol engine with electric motors front and rear for a total 400kW and 760Nm.

2026 Denza B5

A 31.8kWh BYD Blade battery stores the power, with the brand promising an all-electric driving range of around 90km. The big beast is also pretty quick, clipping 100km/h in a claimed 4.8 seconds.

Both trims promise huge levels of kit, with 18- or 20-inch alloys, all LED lighting, a 15.6-inch central screen, a 12.3-inch driver display, single or dual wireless charge pads, and heated, and ventilated and massaging front seats.

Springing for the Leopard over the Standard upgrades you from synthetic leather to Nappa leather seats, earns you active damping hydraulic suspension, gets you a digital rear-view mirror and adds ventilation for the heated rear seats.

2026 Denza B5

On the tough-stuff front, there are mechanical diff locks front and rear (notably missing from the related BYD Shark 6), as well a three-tonne towing capacity, a 700-790mm wading depth and a full-size spare mounted externally at the boot.

"I think most of these cars will be day-to-day driving around our major cities, but I think a lot of people will go to the beach, go for a ski trip, go for a camping trip with the family," Harland said.

Denza is opening four of a planned 25 (by the end of next year) dealerships this week, and has confirmed its models will share BYD's six-year, 150,000km warranty, with three-years of roadside assistance and yet-to-be-confirmed capped-price servicing.

2026 Denza B5 pricing