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Dad uses lingerie shots of daughter to sell car

When Oregon father Kim Ridley wanted to showcase his 1977 Datsun on the US eBay site, he tried to make it look more attractive by adding a provocatively-posed – and somewhat underdressed – young woman with it.

If she were a professional model, there would probably be some tut-tuts but little surprise. But what has shocked people is that the young woman is his 20-year-old daughter, Lexxa.

The eBay images showed her in a variety of sexy poses around the car: in one with her legs spread and the car seen between them; and in another leaning over the bonnet and pushing her derriere towards the camera.

Advertising industry journal Adweek says that Kim being Lexxa's father "puts a strange and newly unwholesome spin on the … 'Sex sells' motif that goes beyond the usual cliches."

However Mr Ridley said he has no regrets about taking or using the images. "If I felt bad about it, I wouldn't do it," Mr Ridley told Adweek, adding that he often used sexy photographs of Lexxa and her friends to sell items.

Mr Ridley eventually sold the Datsun -- which had desirably low mileage at 49,964 miles (78,860km) -- for $7,500.

Did the photos go too far? Or is the father-daughter relationship no different to any other 'sex sells' advertising?