Proving that you can always try to squeeze one more creative angle out of a great idea, Citroen has released another dancing robot ad.
The first of the series – in which a C4 unfolded like a Transformer and then grooved its way through some great dance moves developed by Justin Timberlake's choreographer to rave master Jacques Lu Cont ‘s infectious track Jacques Your Body – went viral when it was launched in 2005, and still logs views on the internet, as well as having spawned a million spoofs
It was followed by Citroen putting a robot on ice the following year, and now with another parroting John Travolta’s swagger through Brooklyn in the opening scenes of Saturday Night Fever to mark the release of the restyled C4.
The theme music, Stayin’ Alive, keys in with Citroen’s claim that the C4 is `alive with technology’ but the concept is starting to look as dated as the disco era it references.
The ad has just started airing in Britain, but there are no plans yet to show it here.