French people-mover shows it's designed to succeed with Best in Category for automotive.
Citroen took out the Best in Category for automotive in the recent Australian Good Design Awards, the gong going to the Grand C4 Picasso people-mover that has hit the local showrooms earlier this year.
The prestigious award was made from a varied field that included vehicles, car components, motorcycles, buses, trains, trucks, aircraft, watercraft and other modes of transport.
The award judges were impressed by the Grand C4 Picasso's refinement and focus on "considered design from every aspect" -- saying it showed thorough understanding of the target market well and have designed "a perfect people-mover".
Special mention was given to the Citroen's exterior design and interior space, plus versatile features like the removable centre console, strong fold down trays, adaptable sunvisor system.
From the French company's Paris HQ, chief designer Frédéric Soubirou said wedding style to practicality was always the main goal with development of the Grand C4 Picasso.
“The challenge was to make an MPV (multi-purpose vehicle) with very dynamic lines and appearance whilst still being practical," Soubirou said. "The awards that we have received are recognition that we have gone a long way in achieving this goal.”
The Good Design Award is just the latest in a crop of trophies the Grand C4 Picasso has brought home for Citroen, including Top Gear UK ‘Family Car of the Year’, British magazine WhatCar? MPV of the Year, and The Golden Steering Wheel for 2013 in the MPV category from Germany's AUTO BILD magazine and newspaper BILD am SONNTAG.
“Good design, innovation and creativity is our DNA and the Grand C4 Picasso has this in spades," Citroen Australia national marketing manager Manuel Tyras said. "A big thank you goes to our designers in France who have done a great job in understanding the market and creating something very special."