Citroen's upscale DS brand has revealed its newest bespoke model, with the DS 3 Crossback unveiled ahead of a Paris motor show debut.
The DS brand operates as a standalone premium marque in International markets, and while it no longer exists in Australia, Citroen's new importers Inchcape are known to be considering a similar strategy in Australia.
And if any model can get that business plan over the line, it's the new DS 3 Crossback; a small SUV which would launch the brand into one our most competitive segments.
Available with a choice or petrol or diesel engines, and in a full EV version, the DS 3 Crossback has plenty of bases covered.
Apparently designed to appeal to lovers of “beautiful objects” (so if you only love ugly things, you're bang out of luck...), the DS 3 arrives with auto-deploying flush-sitting doorhandles, Matrix LED headlights and Nappa leather trim. But the real trick up its well-dressed sleeve is personalisation, with 10 wheel options, 10 exterior colours and three roof colours on offer.
If all of that sounds like too much to choose from, there are three “DS Inspiration” packs to choose from, with each mixing-and-matching colours, wheels, roof options and interior trims.
“DS 3 Crossback offers a new and unique automobile experience. It meets all the criteria for attracting and retaining a demanding clientele that is not prepared to trade features for size and compactness,” says DS senior vice president, Eric Apode.
“Lovers of beautiful objects will be charmed by its sculptural design, the creativity of its interiors and the care taken with even the smallest details.
“Avant-garde technologies give customers a driving experience characterised by comfort, well-being, peace of mind and pleasure, over all types of journey and for all types of use, whether they choose a standard internal-combustion engine or a completely electric model.”
Beyond the conventional internal combustion models, a new E-Tense model will offer a full-EV motoring experience. Due for launch internationally in the second half of 2019, the electric version is powered by a 100kW motor and will serve up more than 300km in driving range.
Would you like to see the DS brand launch in Australia? tell us in the comments below.