Chrysler is on the cusp on a huge comeback with a range of SUVs to arrive before the end of the decade to challenge the 2026 Toyota RAV4, Kia Sportage: report

The once-mighty Chrysler brand appears to be on the cusp of a product-led comeback with the appearance of an all-new mid-size SUV at last month’s Stellantis Investor Day.

But the covers weren’t pulled off a physical car, rather the sharp-eyed enthusiasts at moparinsiders.com may have spotted one of the three new models scheduled to appear for the brand by 2030, hiding in plain sight within the presentation given by Stellantis Group CEO Antonio Filosa and Head of North American Brands Tim Kuniskis.

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Designed to reinvigorate the brand, they are set to “increase affordability with sub-$30K entry points” and “deliver multi-energy options for freedom of choice”.

The goal? A 60 per cent growth in sales volume from 143,000 units last year to around 225,000 sales in 2030.

And the car moparinsiders believes it has spotted is a production version of the two-row, five-seat Airflow crossover-style SUV scheduled to arrive in 2027.

Appearing in a video supporting the powertrain section of the presentation, a Chrysler crossover was spotted and the publication believes it matches descriptions of the Airflow provided by journalists who recently attended a private preview inside Stellantis’ Product Design Dome in Auburn Hills, Michigan.

Chrysler showed a pure-electric Airflow Concept at the Consumer Electronics Show (CES) in Las Vegas in 2022. But this car appears to be a more upright and angular design rather than the organic, curvy look of the concept.

The nose features vertical LED headlights, an 'illuminated wing' badge in the centre and a full-width LED lighting strip above with the rear end showing long vertical tail-lights on each corner.

Chrysler has confirmed the Airflow will ride on Stellantis’ new scalable ‘STLA One’ platform, which opens up the possibility of multiple powertrain options and the video vehicle shows a front transversely-mounted internal-combustion engine .

Moparinsiders has theorised it could be the turbo-petrol ‘Hurricane4’ engine already used in the Jeep Grand Cherokee with the group’s EP6-based turbo hybrid system and a pure-electric system also in prospect.

The Stellantis Group’s ‘Fastlane 2030’ initiative includes introduction of more than 60 new or redesigned vehicles globally by 2030 (23 in North America). 

The emphasis on North America is a clear rebalancing of the corporate scales at Stellantis, with former CEO Carlos Tavares widely perceived to have favoured the group’s European brands including Alfa Romeo, Fiat, Citroen, Opel and Peugeot, with his successor Filosa now leaning into its US nameplates - Chrysler, Dodge, Jeep and Ram.

Chrysler’s new positioning statement is “Practical, Reliable, Comfortable Mobility for Everyday Life”, the brand looking to target the 35 per cent of buyers it believes look first for these brand attributes.