Chinese brand XPeng has big Australian plans and this is how it would alter its Australia set-up to bring new models like the 2026 Kia EV9 and Hyundai Ioniq 9-rivalling G9 and Zeekr 009-rivalling X9 sooner as growing pains mount

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Jack Quick

Production Editor

3 min read

China’s XPeng has been in Australia for more than 12 months and the company has had rapid growth to establish itself from nothing locally.

So far the company has 18 dealer locations nationwide and has sold more than 2000 vehicles, despite currently only offering one vehicle, the Tesla Model Y-rivalling G6 electric mid-size SUV.

Speaking with CarsGuide, Jason Clarke, who is the CEO of XPeng’s local distributor, TrueEV, reflected on the past 12 months and shared what he wished happened differently.

Read More About Xpeng G6

“The only thing I have is I wish we could have moved faster,” said Clarke.

“So we’ve had real bursts of productivity and promotion, and then we haven’t, and we’ve been able to source locations and partners, and that doesn’t always work as fast as you want it to happen.

“So if I could ask for anything for Christmas, it would be more speed to market and for more models to please more categories for customers.”

In 2026 XPeng is finally set to introduce the updated version of the G6. It’ll launch locally late in the first quarter with the first customer deliveries coming onto tap in the second quarter.

2026 XPeng G6
2026 XPeng G6

Additionally the X9 electric people mover is set to launch in the second quarter of 2026 and the G9L large electric SUV will launch in the third quarter of 2026.

“To have one model [currently] is difficult because you’ve got … different types of customers and a range [of vehicles] builds confidence as well with consumers to see what else is there,” added Clarke.

“XPeng has so much to offer with its tech and its range. We really would have liked to have promoted that earlier.

2026 XPeng G6
2026 XPeng G6

“It really just comes down to the cost of complying with Australian Design Rules (ADRs) is large.

“[You have] got to make sure the demand is there or else the capital outlays are just not going to be worthwhile.

“I really believe that they're the only reasons for that, just assessing demand.

2026 XPeng G9
2026 XPeng G9

“So we've got the X9 and the G9 coming in, and forecast for another three models.

“We don't know exactly what they are, but, you know, we would be pushing for a smaller SUV, maybe [a] sedan.”

XPeng has previously expressed interest in bringing in passenger car models like the P7 and Mona M03.

Although Clarke told CarsGuide in June 2025 XPeng would want to take direct control over its Australian operations as soon as late 2025, it’s now unclear when this might happen.

2026 XPeng X9
2026 XPeng X9

“We've been in discussions with XPeng most of this year on how we can optimise the brand in Australia and work together to make that happen,” said Clarke.

“It was announced over a year ago that we have a five-year agreement with XPeng, so it's how we work together to expand the footprint, bring in more models and support our customers with best-in-market aftersales.

“We're still working through that, but we're pretty close to a formal announcement now on what that looks like moving forward.”

Photo of Jack Quick
Jack Quick

Production Editor

Jack Quick has proven himself as one of the most prolific motoring journalists despite still being relatively fresh to the industry. He joins the CarsGuide team after spending four years at CarExpert in various roles. Growing up on a farm in regional Victoria, Jack has been driving cars since before he could even see over the wheel. He also had plenty of experience operating heavy machinery. In fact, he currently holds a Heavy Rigid license. On the farm, Jack spent a lot of time bush bashing in his family’s 1992 Suzuki Sierra soft-top and 1985 Holden Drover ute, and this helped fuel his life-long obsession with cars. He currently owns a 2020 Suzuki Jimny for nostalgic purposes. A detail-oriented person with a huge flair for the creative, Jack does competitive hip-hop dancing outside of work. His team, Pacific Elite Sirens, recently competed at the 2025 Dance Worlds and placed 12th place in their division.
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