Sales of Mazda’s Tesla Model 3 rival are now fully on tap in Australia and we finally have an understanding of how it’s stacking up on the sales chart.
As detailed in the latest VFACTS sales report, Mazda sold a total of 283 examples of the 6e electric liftback during July in Australia.
This is off the back of the Japanese carmaker selling 28 examples of the 6e in June.
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Mazda has only reported two months of 6e sales in Australia so far and the figures may be higher than usual due to initial customer backlogs and demonstrator coverage across its dealer network. This will likely equalise over the coming months, giving a clear picture of demand and sales.
How are the Mazda 6e’s rivals performing?
Tesla sold a total of 134 examples of the Model 3 electric sedan in July, as detailed in the latest EV Council sales report. This is down 63 per cent compared to July 2025.
Until the end of July a total of 3326 Model 3 examples were sold, which is down 18.4 per cent year-on-year.
BYD, on the other hand, sold a total of 394 examples of the Seal electric sedan in July. This is up 44.3 per cent compared to July 2025.
Until the end of July a total 3048 Seal examples were sold, which is up 62 per cent year-on-year.
What is the Mazda 6e?
The Mazda 6e liftback is the Japanese carmaker’s second electric vehicle (EV) in Australia, following the niche MX-30 EV SUV that was offered earlier this decade.
It’s produced in China in partnership with its joint venture Changan Mazda. It shares its platform with the Deepal SL03.
Two versions of the 6e are offered in Australia – GT and Atenza. Pricing starts from $49,990 before on-road costs.
All versions are powered by a single, rear-mounted electric motor that produces 190kW and 290Nm. This is fed by a 78kWh lithium iron phosphate (LFP) battery that allows for up to 560km of WLTP-claimed range.
What is next for Mazda?
Following the launch of the 6e electric liftback, it’s soon launching an SUV counterpart called the CX-6e. Like the 6e, it’s made in China in partnership with Changan Mazda.
Two versions of the CX-6e are set to be offered – GT and Azami. Pricing starts from $53,990 before on-road costs, which is $4000 more than the 6e.
Despite this, SUVs sell in much higher volumes than passenger cars (sedans, liftbacks and hatchbacks) in Australia.
For context, Tesla has sold a total of 25,040 examples of the Model Y/Model Y L in Australia so far this year. It’s by far the best-selling EV and the third best-selling car overall, behind only the Ford Ranger and Toyota HiLux.
With this in mind, it’s likely that Mazda will have higher sales of the CX-6e electric SUV than the 6e electric liftback. We’ll have to wait and see how it stacks up once it properly launches.
