BYD's $20m Aussie stash to help it hunt down Toyota and keep customers happy with improved parts and servicing

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Tim Nicholson

Managing Editor

2 min read

BYD concedes it is still experiencing 'growing pains' in Australia, but insists a new $20 million investment will help shore up its fundamentals in keeping its customers' cars on the road.

That's the word from BYD's local Chief Operating Officer, Stephen Collins, who says a massive dealership rollout will put the Chinese brand hot on the heels of Nissan, Ford and Toyota in terms of footprint, and which is backed by a massive investment in spare parts and warehousing.

The paint is still drying on a new parts warehouse in Victoria, where Mr Collins says the brand has got $20m worth of parts housed and ready to send to dealers when required.

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"I would say, right now, we're probably working harder on service, capacity, parts, supply, all those fundamentals," Mr Collins said.

"I guess the key points for me, by the middle of this year, we'll have 150 dealers. There are a couple of exceptions, but (almost) every one of those dealers will have full parts and service.

"We've just, six months ago, built a parts warehouse here in Melbourne, which is 20,000 square meters. We've got $20 million worth of parts sitting in it. We are not shy about stocking parts.

"We're working really hard to make the experience good. If the car was unfortunately off the road, to make it as short as possible."

BYD has come under fire from some owners in Australia on blogs for lengthy delays for spare parts after mechanical issues or accidents, with Mr Collins conceding his brand has faced "growing pains".

"I've been pretty open in saying it. With the volume of growth we've had, you know, we've had some growing pains and we haven't eliminated all of those as yet.

"But we've hired a lot of experienced people, we're putting better processes in place, and our dealer partners are really committed to it. So yeah, there's a lot of facets to it. It's a major challenge."

Photo of Tim Nicholson
Tim Nicholson

Managing Editor

Calling out the make and model of every single car he saw as a toddler might have challenged his parents’ patience, but it was clearly a starting point for Tim Nicholson’s journey into automotive journalism. Tim launched the program, Fender Bender, on community radio station JOY 94.9 during completion of his Master of Arts (Media and Communications). This led to an entry role at industry publication GoAuto, before eventually taking the role of Managing Editor. A stint as RACV’s Motoring Editor – including being an Australia’s Best Cars judge – provided a different perspective to automotive media, before leading him to CarsGuide where he started as a Contributing Journalist in September 2021, and transitioned to Senior Editor in April 2022, before becoming Managing Editor in December 2022.
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