Chery Australia has introduced a sharp drive-away deal for its E5 electric compact SUV, while discontinuing the previous entry level variant.
The E5 will now start from $37,990 (drive-away), coming in a single variant called the Ultimate, which used to top the range, meaning the base Urban grade is no longer available.
Despite the entry level grade being cut from the range, the new price represents a substantial saving on previous $40,990 before on-road cost pricing for the range-topping variant.
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The new E5 drive-away deal will be available until the end of the financial year.
The deal means the E5 is now more affordable than many of its rivals, including the BYD Atto 3 and the Geely EX5, with the latter recently experiencing a small price bump.
The E5 now comes as standard with all off the model’s premium features such as a sunroof and synthetic leather upholstery along with heated front and rear seats.
Other upgrades on the Ultimate include a heated synthetic leather steering wheel, ambient lighting and a 50W wireless phone charger as well as a premium sound system.
It is powered by a single electric motor, which produces 155kW and 288Nm, along with a 68kWh battery offering a driving range of 430km. DC charging on the E5 from 30-80 per cent takes less than half an hour.
Chery pulled a similar pricing move with its luxury sub-brand Jaecoo on the J7 SUV, which was offered with a cheap drive-away price until the end of February, following the base variant being cut.
The brand has had a bumper start to 2026 climbing into the top 10 selling brands for March 2026, led by the success of the Tiggo 4 compact SUV.
Chery will launch several new models in Australia in the coming months, including the much-anticipated diesel plug-in hybrid ute codenamed the KP31.