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spotlight

Brazil's novel pedestrian campaign

Karla Pincott

Editor

7 September 2012

2 min read

Karla Pincott

Editor

7 September 2012

2 min read

A Rotary Club in Brazil has taken pedestrian safety into its own hands -- literally.

A group of the Rotary members performed a traffic 'intervention', lifting up an errant car and carrying it out of the way of people using the intersection on foot.

It was a stunt to promote National Traffic Week in Brazil but has resulted in the group being christened Crosswalk Guardians after the video was posted on YouTube.

The stunt was the brainchild of a marketing agency, but has caught the attention of Brazil, where 13 pedestrians have already been killed this year.

Karla Pincott

Editor

Karla Pincott is the former Editor of CarsGuide who has decades of experience in the automotive field. She is an all-round automotive expert who specialises in design, and has an...

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