BMW play catch up with Benz's all-conquering A-Class

The 1 Series hatchback range now matches the pricing of Mercedes-Benz's A-Class, for which demand continues to exceed supply, the waiting list for the current range topper stretching to November. The Benz entrant outsells its BMW equivalent by some two to one.

In Carsguide's April comparison test between the A250 Sport and the 125i the latter fell short on value and luxury. So if the drastic realignment smacks of desperation it has the effect of making the flagging Bavarian a good deal more competitive and indeed the best value in the model's two generation history.

BMW boss Phil Horton says the range-wide revision resutls in some $5000 added value. It also marks the effective death knell of the manual BMW. Already a thing of the past in the 3 Series range on up, it is now history in its most driver-oriented passenger model.

The eight speed torque converter automatic is standard to match Benz's non-optional seven speed twin clutch auto. The base 116i gains better upholstery and rear park distance control; the 118i, 118d and 125i get a nav system via 6.5-inch screen, enhanced smartphone connectivity including voice control and Bluetooth audio streaming. 

The 125i also cops 18-inch alloys and sports seats. The range topper M135i  -- soon to face off against the A45 AMG  -- gains fore and aft park distance control, top spec nav and internet functionality.

Option packages are similarly polished up to the extent that the 116i can finally be had with rain sensing wipers. Metallic paint, leather upholstery and though-loading system amongst others are still extra costs items.

The compact prestige price war becomes yet more intense in October with the arrival in of Benz's CLA four door coupe followed in the first half of next year with the GLA, an SUV built that like the CLA builds on the A-Class. BMW riposte later in 2014 with the 2 Series coupe and cabrio, developments of the 1 Series.