When Lamborghini - maker of cars that look like they've been sketched in crayon by 14-year-old boys - finally succumbs to the sensible SUV craze, you know the market is shifting.
Happily, though, Lamborghini's idea of sensible is a little different to everyone else's. Which is why the approx-$400k Urus is packing a 4.0-litre, twin-turbocharged V8 engine good for 478kW/850Nm. And that power translates to a 3.6-second 0-100km/h sprint and a stonking 305km/h top speed.
And all of that is our kind of sensible. Expect the Urus to arrive in the second quarter of 2018, wearing an approximate $390k price tag.