The Koreans starred, the Japanese mounted a comeback, and One Ford hit the headlines with an extended family of Focus-based newcomers that it is certain to make a big hit in Australia. But it was one car and the commitment of its company chief that made the most impact as America fought back on the opening day of the 2011 North American International Motor Show.
A big screen above the Audi stage linked into their representative at the Consumer Electronic Show in Las Vegas where the German company will highlight it's Audi Connect technology.
CEO Rupert Stadler says the technology includes a wi-fi hot spot that allows the sat nav to use Google Earth with Street View.
Users will also be able to do hands-free Google searches and a heads-up display will provide for a swipe function similar to that used on iPads to turn the "page".
There were also cars in the Audi stage including the updated A4 and S4, and a concept Q3 Vail to promote the launch of the small SUV on the American market.
The Vail is basically a tarted-up Q3 with 20-inch wheels, lower body cladding and an aluminium bash plate underneath.
Audi lags behind its German counterparts in the US but seems to be making good inroads with its diesel engines. Stadler says they now account for one in three of all SUVs sold.