Chery has a new sub-brand on the way to take on rivals such as the GWM Tank 700 and premium off-roaders from the likes of Land Rover.
Or, rather, it's a sub-sub-brand, as Chery’s existing Jetour sub-brand is set to spawn another badge called ‘Jetour Zhongheng’.
According to CarNewsChina, the brand will target premium off-roaders like the GWM Tank 700 and products from Land Rover, while using hybrid and electrified powertrains to do so.
The brand will hold a conference later in January to divulge more details about the launch, but whether Australia will see any of these products is yet to be seen.
So far, it seems like Chery isn’t planning to bring the Jetour sub-brand Down Under, instead focusing on luxe Jaecoo models.
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“Jetour is not in the plans at this stage. They’re cool looking cars, but they’re not an international export at this point,” Chery’s local boss Lucas Harris told CarsGuide in 2024.
“There’s gotta be a business case,” he said. “It’s not a cheap exercise to redevelop from left-hand drive to right-hand drive.”
The Jetour Traveller — powered by a 2.0-litre turbocharged four-cylinder petrol engine — would have been a cut-price rival to the Land Rover Defender if it had been available here, though the new Jetour Zhongheng offshoot would have likely seen a similar vehicle available with a hybrid drivetrain.