BMW has used this year’s edition of the Le Mans 24 Hour sports car endurance race as the launch pad for its M Concept Neue Klasse, which the German maker says “showcases the new BMW M design language and sets a clear signal for the brand’s all-electric future".
The BMW M Hybrid V8 racer may have finished second to Toyota in the gruelling round-the-clock race but the dramatic M Concept Neue Klasse, finished in a newly developed ‘Monza Red’ metallic paint finish, stole the show off-track.
Introducing the car, Head of Design BMW Compact Class, Neue Klasse and BMW M Oliver Heilmer said, “The new BMW M design language forms the expressive spearhead of the Neue Klasse – determined and purposeful.
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“At BMW M, form consistently follows function. Every detail serves performance. This project is truly special to me because it carries the BMW M character into a new era,” he said.
Pumped guards over fat rubber evoke BMW M cars of old, while the pure-electric, quad-motor powertrain delivers a suitably powerful performance punch.
Exterior design highlights include headlights and signature ‘kidney grille’ in a single unit, a “trimaran-style bumper” (influenced by the form of high-speed sailing boats) and competition-inspired M Yellow Lights which BMW said are “set to become a new signature feature of future BMW M automobiles”.
A pronounced front splitter, monster ducktail rear spoiler and red-and-blue coded centre-lock wheels are focused on aero efficiency.
Inside, four bucket seats incorporate structural elements made from natural fibre materials and are trimmed in ‘Bathurst Blue’ and ‘Berry Red’ with black nubuck leather on the steering wheel, door panels and roll bar.
The floating dashboard is finished in black knit material and features M-specific hexagonal backlighting.
BMW said the concept is based on its Neue Klasse ‘Gen6’ technology, developed specifically for all-electric BMW M models.
It combines four electric motors with “integrated, wheel-specific control of the drivetrain and braking systems” and 800-volt electric architecture for long-range capability while the high-voltage battery is integrated with the front and rear axles to enhance driving dynamics.