Toyota Australia has confirmed the next allocation of its all-wheel-drive GR Yaris baby hot hatch will be offered at "full retail price", after the first two batches released in 2020 were heavily discounted.
In September this year, to help establish the red-hot Yaris and the GR performance brand it represents, Toyota repositioned the expected launch pricing for the initial batch of 1000 cars from an MSRP of $49,500 to $39,950 driveaway.
An online order reservation process saw 250 units accounted for in 30 minutes, that total rising to 560 in 24 hours, with all 1000 spoken for within seven days.
The following month, Toyota Australia managed to get its hands on another 100 examples, this time priced at $44,950 driveaway. Again they were immediately snapped up, that time in seven weeks.
Toyota Australia is negotiating to receive further supply in the first half of 2021, and although that negotiation is ongoing in terms of exact timing and quantity, the company’s product public relations manager Orlando Rodriguez has told CarsGuide they will be marketed at the "full retail price" of $49,500 before on-road costs.
Underpinned by a bespoke chassis, the lightweight, rally-inspired three-door GR Yaris is powered by a 1.6-litre three-cylinder turbo engine, producing no less than 200kW/370Nm.
The six-speed manual-only, AWD hatch uses a combination of exotic, lightweight materials and performance-focused engineering to produce rapid acceleration (0-100km/h in a claimed 5.2sec) and ultra-sharp dynamic response.