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2014 Audi A3 sedan | new car sales price

The Audi A3 sedan has been priced to compete in the prestige small car field.

The small prestige car field is increasingly competitive, and with more luxury brands becoming affordable -- and feature-laden -- at this end of the scale, Audi has armed its first ever A3 sedan with sharp pricing to join its hatchback and convertible siblings in the fray.

The A3 four-door range offers three petrol and one diesel model, all with seven-speed dual-clutch automatic transmissions. Bidding for the prestige buyer starts with the entry level at $39,800 -- $4200 more than the base model A3 Sportback hatch -- for the 103kW/250Nm 1.4-litre turbocharged petrol variant in Attraction spec.

Above that sit the 110kW/320Nm 2.0-litre turbodiesel and 132kW/250Nm 1.8-litre turbo petrol models, both in Ambition spec and priced at $44,800. The line-up tops out with the $47,800 quattro all-wheel drive version of the petrol Ambition model.

Audi says these are the initial models for the A3 sedan -- suggesting that a performance-focused S3 will join them later -- but they expect to see the first models pull their weight in the sales battle.

“We are thrilled with the price positioning of this new model. It’s a highly competitive segment of the market and the A3 Sportback has been very well-accepted since its May 2013 launch. We are now looking forward to even more customer interest with the arrival of this all new body style for the range,” Audi Australia managing director Andrew Doyle said.

Audi A3 sedan range
Audi A3 Attraction sedan 1.4 TFSI COD 103kW/250Nm $39,800
Audi A3 Ambition sedan 1.8 TFSI 132kW/250Nm $44,800
Audi A3 Ambition sedan 2.0 TDI 110kW/320Nm $44,800
Audi A3 Ambition sedan 1.8 TFSI quattro 132kW/250Nm $47,800