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What does Toyota mean?
Toyota was originally known as Toyoda, and was named after the company's founder Kiichiro Toyoda. In the mid '30s there was a logo competition that led to the name change. To write Toyota in Japanese characters (トヨタ) eight brush strokes are used (instead of 10 for Toyoda -トヨダ), and eight is a lucky number in Japanese culture. Toyoda also refers to "fertile rice paddies" so changing the name had the added benefit of not being associated with farming.
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