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Genesis G90 - Any chance for Australia?

Asked by Stuart

Genesis is building its presence in Australia with a handful of different models, but why not the flagship G90 to take on the S-Class, 7 Series and A8?

Answered by CarsGuide

21 Apr 2021 Byron Mathioudakis

Both the existing Genesis G90 (and its closely related Kia K9 sedan) are flagship models not available in Australia due to the tiny pool of buyers that swim in the upper-luxury segment dominated by the Mercedes-Benz S-Class.

The main stumbling block is probably the prohibitive cost of engineering these left-hand-drive market models for right-hand-drive. At over 5.2 metres long (and counting if you include the limo version), these are way too large for British roads, and the expected sales volumes from the rest of the right-hand-drive countries combined including Australia just doesn't make a viable business case for them.

Plus, big luxury SUVs are where the customers are heading, so a luxury crossover flagship from fledgling Genesis would make much more sense anyway. Sorry, but please don't hold your breath for a G90 in Australia any time soon.

However, the all-electric G80 – Genesis' big 5 Series-priced rival – is said to be heading Downunder inside the next 12 months. The EV limo is the brand’s first fully electric model and will have “more than 500km range” to take on the coming Mercedes-Benz EQS electric luxury flagship sedan.

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