Audi E-Tron vs Mercedes-Benz S350

What's the difference?

The e-tron S looks mean, feels premium, and blends serious power with surprising grace under pressure. I still can’t shake the feeling I had with the standard e-tron, though, that this car is an Audi sports SUV first and an electric car second, and its weight holds it back from being as fun to drive as I think some rivals are.

If you love Audi and you want to go electric without stepping into something too unfamiliar it’s a great option. If you want an electric car which takes full advantage of what the next generation of technology can offer, keep an eye out, there’s plenty of fresh metal on the way.

The 2018 Mercedes-Benz S-Class remains a technological tour de force, a luxury sedan to be reckoned with - one that has safety, technology, comfort, finesse and performance all rolled into a stylish package. 

It's hard to see why you'd need anything more than the S 350 d, which is now much more attractively priced. It'd be my pick, but I'd have to get the Energizing Comfort Control package, and probably the AMG styling pack, too. And even then it would cost less than its predecessor.

The e-tron S looks properly mean, with its adjustable ride-height suspension and enormous wheels combining nicely with the extra subtle sporty highlights to make for a squat SUV which clearly means business.

The width is especially evident with those accentuated wheelarches and the lines set by the lower wing to draw your eyes out to its edges. In profile it's easy to see its long wheelbase and tapered rear roofline, giving even the SUV a slinkier frame than you may be used to when looking at the comparatively boxy Q5.

The thing that strikes me about Audi’s e-tron range, though, is how little a departure it is. It ambiguously slots somewhere above the Q5 and below the Q7, but sticks very closely to the German brand’s styling script.

Sure, it looks a bit lower to the ground, and a bit meaner than you might expect for an EV, but it’s not as much of a departure as Jaguar’s I-Pace or BMW’s iX.

I suppose the biggest advantage here is nobody is going to say the e-tron’s overall visage is controversial, and certainly, it will appeal to existing fans of Audi’s design.

Inside it follows much the same theme, with all the key touchpoints and styling elements nearly identical to other Audis in the range, if not very similar.

It feels like a sensible, refined place in the cabin, with the only whacky pieces being the extra touchscreen for the climate unit and the strange thumb-operated shifter mounted on a floating piece which looks and feels like it could be the throttle control for a jet engine.

The dash is a bit more integrated and modern than in the conservative Q5 or Q7, with the air vents leading to the digital instrument cluster as part of an aesthetic three-terrace design which runs across the entire dash and into the doors.

The screens which appear in place of wing mirrors take a bit of getting used to. Aside from those notable departures, the interior continues the theme of sticking closely to the Audi formula, providing a more modern space which will still be familiar to existing fans of the brand.

I swear it has been facelifted, and the changes are bigger than they might appear. There is no doubt that the S-Class shape is largely unchanged, but the German company has kept the modifications minimal in the scheme of things.

That doesn’t mean those changes are unnecessary, though. The new headlights, for example, are standard on every model, and are constructed with 84 LEDs (including three for the daytime running lights), and of course they’re adaptive with automated high-beam - meaning they’ll shield other road users from the glare of the lights at night. And the lights themselves will throw a main beam up to 650 metres, according to the company. 

Other things are slightly more cosmetic, like the revised three-bar grille treatment, new front and rear bumper designs that feature broader sculpted sections to widen the stance of the car, and there are new LED tail-lights as well.

The smallest set of wheels used to consist of 18-inch rims, but now the base car rolls on 19s, while the rest of the expansive range sits on 20s. 

The inside has seen some changes, too, but the appearance of things in the cabin isn’t the focal point - its the usability of the technology that's the big change. 

Oh, but I should tell you there are now 64 ambient lighting colours to choose from, which is up from seven, and now you can also set the lighting in three different zones - so theoretically you can have blue, orange and green areas of the cockpit, if you’re gross.

As an electric vehicle, the e-tron has certain advantages over its combustion equivalents, and overall makes for an accomplished family-sized SUV. But there are areas where more could be done to take advantage of its high-voltage features and abundant footprint.

Up front in the cabin is a good place, with both occupants treated to lavish seats with plenty of head and legroom, great adjustability, and plenty of width in the cabin.

The finishes are beyond premium with thick chunks of well-padded leather meeting your elbows, hands, and knees at every point. As always the lovely Audi switchgear exists in most places, but the removal of solid toggles and buttons in favour of an extra touch panel feels unnecessary.

There’s still a physical volume knob, and while the climate touchscreen is plenty large enough to have a shortcut button for every function without needing a sub-menu, it feels like you have to move your eyes too far from the road to know you’re going to jab it in the right spot.

Even the main touch panel has an interesting haptic feedback effect for each press, designed to mimic the solidly-sprung button hardware the brand has used in the past.

The screen looks amazing and is fast and sharp, key hallmarks of computer hardware that's up to the task, although the resolution is so high the touch elements when using Apple CarPlay end up being a little small and hard to stab at while you’re trying to keep your eyes on the road.

For storage there’s a big bottle holder and bin in the doors, a large cutaway with a storage tray, dual bottle holders, and power outlets in the centre, with a further smallish storage area under the armrest console.

Unlike some EVs there’s no huge cutaway under what was traditionally considered the transmission tunnel, although there is a small bay with the USB-C ports.

The rear seat feels good for space, with an almost flat floor and decent legroom and width, although headroom could be better.

There are netted pockets on the backs of the front seats and decently-sized bottle holders in the doors, with a further set in the drop-down armrest.

The quad-zone climate with its own touch panel and adjustable centre vents is a nice touch in the rear, as is the set of USB-C ports below. The hard backings to the front seats and built-in sun blinds our car had will even be great for kids.

The boot measures in at 660 litres, which is high for the segment. It fit our three-piece CarsGuide demo luggage set with room to spare, and that's despite the massive battery pack under the floor.

There’s auxiliary storage, too, with a further bay under the boot floor and a second small tray situated under the bonnet, both useful for keeping your charging paraphernalia.

If you’re buying a Mercedes-Benz S-Class there’s a good chance you’re more interested in the back seat than the front: you could be buying it for a business, or you could like to be driven around - and there are definitely worse places you could be.

We would suggest, though, that the best place you could be if that’s your caper is in the back of a long-wheelbase S-Class model, which has extra legroom. 

And if you happen to be in a LWB model with the 'Business Class Package', you’ll enjoy two individual rear seats rather than a three-seat bench, folding tables for your bento box or laptop, and an ‘executive seat’ on the passenger side that features a foot rest and allows you to slide the front seat forward to liberate more room. Deluxe. 

No matter if you are in one of the stretched models demarcated as such by the ‘L’ suffix or not, you will enjoy excellent seat comfort and good head- and shoulder-room. Legroom in the regular models isn’t as plentiful as you might expect: much more affordable cars like the Hyundai Sonata give the S-Class a run for its money in that regard.

There are good storage options for odds and ends, with the back seat featuring a fold-down armrest with pop-out cupholders and a storage box, as well as map pockets - and the boot space varies depending on the model, but the S 350 d has a 510-litre cargo capacity (VDA). All four doors have bottle holsters, and a bit of extra room besides. Of course there are rear-seat air-vents, and if you’re kids are lucky enough to ride around in a S-Class, the two ISOFIX/three top-tether points will be welcome.

Up front there are two cupholders between the seats, and a new wireless phone charger in the centre console (Qi compatible phones only). There are two USB ports as standard in most models, while models with the rear seat entertainment package fitted get rear USBs. 

The huge screen that runs across two-thirds of the dashboard has seen the noticeable join marker removed for this update, with the monitors being upgraded to a higher resolution and the graphics have been reworked, too. The codpiece-style controller of the Comand media interface remains, and while it still isn’t as simple as other controllers, it is reasonably easy to get used to. 

So … what about Beyonce? 

She comes in as part of the Energizing Comfort Control system, which is standard in some models and a $1400 option in those that don’t have it fitted. 

Essentially it allows you to choose between different set moods: 'Joy', 'Freshness', 'Vitality', 'Warmth', 'Comfort' and 'Training', the latter of which offers three different stretching/exercise programs that last for 10 minutes to stop fatigue. The instructions are given by voice over the sound system.

Each of the moods will adjust the temperature and ventilation (the Freshness setting offers ‘gusts’ of fresh air as if you’re at the beach!), ambient lighting, air fragrance and intensity, and the massage function for the seats. And the music bit - there are predefined songs the system can cue up to suit the mood, or it can identify songs on a hard-drive or USB that suit the programs by analysing the tempo of the tune. Amazing, right?

The new steering wheel looks a lot sportier than the one in the pre-update car, and it has finally done away with the awkward cruise control stalk in favour of steering wheel buttons for the adaptive cruise control system.

If you can call a car that starts near two-hundred grand good value, then you have much more money than I do. But there is no escaping it: the new S-Class 2018 range is better value than before.

The starting point in the range is entry-grade S 350 d, which is $195,900 plus on-road costs. 

Standard kit for that model includes 19-inch alloy wheels, leather trim, heated and cooled front seats, nappa leather-wrapped steering wheel, those great new headlights and the new ambient lighting system, a panoramic sunroof, head-up display, dark brown 'Eucalyptus' trim, auto-dimming rear-view and side mirrors, a wireless phone charging system, keyless entry and push-button start. The entire S-Class range now gets auto-closing doors and an electric boot lid, too.

The media system in the S 350 d includes sat nav with traffic monitoring, a 13-speaker Burmester sound system, digital TV, DAB+ digital radio, Apple CarPlay and Android Auto, and the 'Comand Online' system with internet capability.

Next up the model range is the S 400d L (at $222,500), and the S 450 L ($227,500) - both of which are specified identically. Over the base model car they feature the extended wheelbase, as well as electronically adjustable rear seats with memory function, side window blinds, a rear blind, rear climate control, and 20-inch wheels. 

The S 560 sees the price head north to $270,000 (for the short-wheelbase model, which loses the abovementioned stuff in the L models), or $295,000 for the S 560 L. It adds the following nice features: nappa leather, brown burr walnut trim, a wood/leather steering wheel, 'Energizing Comfort Control', different (five-spoke design) 20-inch wheels, laminated glass and an anti-theft protection package. The S 560 L has luxury rear head restraints - they’re more like pillows, honestly - an individual rear-seat entertainment system and two wireless headsets.

The top of the regular S-Class model range is the Mercedes-AMG S 63 L, which is a princely $375,000. It builds on the kit offered in the models below, and pushes the sports luxury aspect further, with a full AMG body kit, 20-inch AMG wheels, AMG specific drive programs, AMG brakes, an uprated exhaust, sports steering and retuned suspension. Inside there are model-specific elements, special wood trim, front seats with active bolstering, and heated and ventilated rear seats.  

If you’re shopping at this end of the market, then you’ll likely also be tossing up between a BMW 7 Series, or maybe a Bentley Flying Spur. An all-new Lexus LS will arrive in April 2018, and the all-new Audi A8 isn’t far away, either.

The S-branded e-tron sets itself apart from the rest of the range with a seriously powerful set of three motors. There are two on the rear axle, and one on the front axle.

The total combined output of this collection is 370kW/973Nm, which for a combustion car, would be unprecedented.

To be fair, these figures are under a ‘boost’ mode, with the car generating a still strong 300kW/800Nm in most situations.

The three motor drivetrain allows for an electric version of Audi’s ‘quattro’ all-wheel drive system which the brand says can react to changes in 30 milliseconds and move torque appropriately.

The system is rear-biased, and in the name of efficiency the front motor is only used when required under acceleration or cornering.

The big news for the majority of S-Class buyers is the new engine in the S 350d, which is a 2.9-litre in-line six-cylinder turbo-diesel with 210kW of power and 600Nm of torque. It has a nine-speed automatic and is rear-wheel drive (RWD).

That same diesel engine is wicked up in the S 400d L, with that model churning out 250kW and 700Nm, and remains rear-drive with a nine-speed auto.

The petrol model range is opened by the S 450 L with a 3.0-litre six-cylinder twin-turbo mill producing 270kW/520Nm. Again, nine-speed auto, RWD.

The S 560 and S 560L run the same 4.0-litre twin-turbo V8 petrol with 345kW of power and 700Nm of torque. Nine-speed auto, rear-drive - naturally!

The AMG-fettled S 63 has a thumping twin-turbo 4.0-litre V8 petrol engine with 450kW and 900Nm, with a nine-speed MCT multi-clutch auto and - you guessed it - RWD.

The e-tron may be electric, but it’s also a performance car. To that end, its energy consumption, relative to the field, is behind the pace.

In fact, at a whopping 27.8kWh/100km, driving the e-tron around feels like the electric equivalent of steering a big V8.

It produced one of the highest consumption numbers I have seen from any EV during my time with it. Considering this number is even below the WLTP consumption number, which is 28.4kWh/100km, that's not great.

For comparison, the Mercedes-Benz EQC's official number is just 20.8kWh/100km, while the Jaguar I-Pace consumes 21.2kWh/100km according to the WLTP procedure.

Yes, they aren’t performance cars in the same sense, but it’s still a big difference.

I made sure to take it out and stretch the e-tron’s legs to assess its performance in its more sporty driving modes, but the majority of my time with the car was spent in a more comfort-oriented setting and with the regenerative braking set to maximum.

Possibly as a result of its real-world consumption, my car was showing about 350km of range on a full charge, a little below the official WLTP number of 364km, although it is worth noting the enormous 21-inch alloys do their part to reduce the range. The car ships with 20-inch wheels in Europe.

The good news is the e-tron is capable of charging fast, with its max DC charging speed set at 150kW (allowing for a 5.0-80 per cent charge time for its 95kWh battery of 30 minutes), and its AC charging speed set at 11kW, which allows a slow-charging time of around seven hours.

If you intend to park on the street or live in a unit where installing charge infrastructure is impossible, I would strongly recommend you consider the 22kW AC charging upgrade which will cut the AC charge time in half.

While there are few public stations currently capable of the full 22kW in Australia, it will future-proof your car for ideal convenience charging for when they're more commonplace. 

The diesel models are - unsurprisingly - the most frugal in the range, with the entry-level S 350 d using a claimed 5.4 litres per 100km across a range of disciplines.

The S 400 d L - which uses a higher-output version of the same diesel drivetrain as the model above - uses only a minuscule amount more: its claim is 5.5L/100km. 

The most frugal of the petrols is the S 450 L, with its six-pot petrol twin-turbo using a claimed 8.4L/100km.

Every model has stop-start - including the AMG - and the V8 petrols also feature cylinder deactivation when in 'Eco' mode.

That cylinder deactivation system helps the S 560 achieve an incredibly low claimed consumption of 8.5L/100km. So does the longer, slightly heavier S 560 L.

The higher-out Mercedes-AMG S 63 L uses 9.0L/100km, according to its claim. Amazing for the outputs of the engine.

Does the e-tron live up to the promise set by sporty Audis which have come before it? The answer is interesting.

There is no doubt the e-tron S is rapid, at times absurdly so. If you stick it in the required S mode and hunker the suspension down, planting the accelerator makes its claimed 0-100km/h sprint time of 4.5 seconds suddenly very real.

It lurches ahead without so much as a squeak from its enormous tyres, grabbing the road with its front axle as it warps you forward.

So yes, this electric performance car is no doubt quick. It is also heavy. Weighing in at a tare mass of 2830kg, the e-tron S is quite literally massive.

The trouble is, while its powerful electric motors are great at overcoming this gravitational obstacle in a straight line, it’s in the corners and at low speeds where you feel every bit of it.

The e-tron crashes over larger bumps, it’s suspension struggling to deal with the combination of its weight and low-profile tyres, while it can also feel cumbersome in the corners around town.

The suspension is better at levelling things out once you gain a bit of pace, and the tyres work with the all-wheel drive system to put in a Herculean effort when carving up bends at speed, but there’s the ever-present lurch of weight always working against you.

This feeling isn’t helped by the steering tune, which even in its most comfort-oriented setting feels hefty and slow to turn. In the default sport mode, ‘dynamic’, it takes effort to push this car around corners.

Despite the unsettling feeling of it, though, the car holds on for dear life, and I never once felt as though the tyres were remotely in danger of breaking traction when put under pressure.

Is it a performer, then? Absolutely, there’s something mind bending about a vehicle so heavy going so quickly.

Does it feel fun to drive? Less so. I enjoyed the connectivity of the Porsche Taycan offers at speed more than I enjoyed the e-tron S, and its weight and girth demand a nice wide piece of tarmac for you to really wring it.

It’s far from a darty and engaging car like the Q5 can be despite its mammoth power outputs.

Elsewhere, the drive experience feels very Audi, though. The touchpoints and feedback are mostly familiar, as are the software and ergonomics.

The virtual wing mirrors are more of an inconvenience than anything else. This car is already hard to see out of, with big C-pillars and a tall belt line, and the digital exterior mirrors offer what feels like a limited angle of vision and make it extra hard to see out at night.

Some things fall to the wayside a little. The e-tron’s drive system almost hides the regenerative braking setting several menus deep, which, once activated, allows you to set it using the paddle-shifters on the wheel.

Audi says the regen will account for nearly 30 per cent of the car’s range, which is odd because even at the highest setting it feels a bit mild, relying on the user to manually operate the brake for a ‘blended braking’ mode to make up the difference.

It’s a bit of a stretch from the single-pedal driving modes offered on some rival cars.

My theory here, as with this car’s look and feel, is the e-tron is primarily designed to be familiar to an existing Audi customer, or someone coming out of a purely combustion premium rival.

Smooth. It wasn’t even because I’d chosen the Energizing Comfort Control mood to elicit that vibe. It’s smooth - and so it should be.

Whether it’s the near-silent new six-cylinder diesel, which hauls the near two-tonne sedan along with less fuss than a medical centre receptionist dealing with a room full of coughing patients. There is no fuss. You just hand over control to the engine, and trust it will get you where you need to be.

The V8 petrol in the S 560 also has a bit of a silent killer vibe to it. There’s perhaps not as much noise as a V8 fan might want, but the mumbo is there, and in both cars the gearshifts are sublimely timed and super smooth.

Admittedly, the stiff-sided run-flat tyres on both the 19- and 20-inch wheels can exhibit a slight terseness over sharp edges, but when it comes to rolling over pockmarked surfaces or rougher country backroads, the ride offered up by the air suspension with variable dampers is superb. Put it in Sport mode and it stiffens up to the degree you’d expect, but Comfort is no doubt the best place to be.

The steering is super light but accurate, meaning it’s easier than you’d think to pilot this behemoth of a sedan through corners. The grip on offer is excellent, too, even if traction can be an issue - I had a full couple of seconds of strobe light action from the traction control light when I buried the throttle in the S 560. 

I didn’t get a chance to drive the six-cylinder petrol S 450 L, or the S 400 d L. And, I’m really sad to report, there was no opportunity to drive the AMG S 63 L, either. 

But the overall feeling of the updated range is that it remains a deluxe and delightful limousine - whether you have the good fortune of being in the driver’s seat or not.

Easily one of the safest cars, if not the safest car, on the road today if technology is anything to go by. Well, we can’t go by a crash test score, because the S-Class hasn’t been crashed by EuroNCAP or ANCAP. So I can’t really give it a 10/10 for safety…

But when the standard safety kit list is as lengthy as the S-Class’s, it seems a safe bet. Items fitted include a 360-degree camera system, parking sensors front and rear, auto emergency braking, active blind-spot monitoring, active lane-keeping assist, adaptive cruise control with active steering assist, drowsiness detection, crosswind assist, and pedestrian detection with evasive steering assist (which allows you to turn the wheel harder to avoid impact with a pedestrian).

Plus there are other items like the company’s Pre-Safe crash detection system which can flash the car’s hazard lights at other road users, and tighten the occupant’s seatbelt in anticipation of being hit. And if that happens, there are eight airbags (dual front, front side, rear side, curtain).

Audi has followed its Volkswagen parent in upgrading its warranty to five years and unlimited kilometres, finally leaving BMW and its three-year warranty behind.

The e-tron’s high-voltage battery components are covered by a separate eight-year and 160,000km warranty, but the big win, especially in this premium segment, is the first six years of servicing (covering three 24 monthly or 30,000km visits) is free.

Oh, and your public charging is largely free for the same period too, as Audi throws in a six-year ChargeFox subscription.

Six years pretty much cost-free? Audi, how far you’ve come.

Mercedes-Benz offers a standard three-year/unlimited kilometre warranty.

Servicing is due every 12 months or 25,000km on all engines except AMG drivetrains, which require servicing every year or 20,000km. 

Mercedes-Benz has a (pricey!) capped-price servicing plan. The standard diesel and petrol models in the S-Class range cost $596 for the first service, and $1192 for the second and third visits. The costs for the sole AMG model is $736 for the first service, then the second and third visits are $1472 per.