A brash-looking newcomer will soon be turning heads on Australian roads.
The Dodge Nitro might not be as imposing as the bigger SUVs or four-wheel-drives that muscle their way through traffic but it still has a presence and imposing air.
For the image-conscious it definitely qualifies as a macho machine but importantly for those looking for economy it won't be so crippling at the bowser.
Nitro designer Tim Anness said the M80 project began life in January 2001 as a drawing of a pick-up for a concept vehicle.
“We then also looked at an SUV and it was popular,” he said.
“Research came back that the front end looked too much like a Jeep with its rounded headlights, so we changed to the square ones.”
The Nitro features the iconic Dodge crosshair grille with the Dodge rams head in the centre.
The chrome grille has been stretched from corner to corner, including squared-off lights, with fat fenders extending further and a clamshell hood or bonnet on top. The effect is all macho.
Nitro is not timid with technology, either — it is very intuitive.
The Dodge Nitro is well-versed in digital entertainment and communication technologies, including MP3, CD, DVD, USB, VES (for Video Entertainment System), and a new one, MyGIG Multimedia Infotainment System.
MyGIG includes a 20-gigabyte hard drive where music and photos can be stored.
Chrysler Group's Australian managing director Gerry Jenkins said: “The Dodge Nitro has a wide range of potential customers ranging from mid-sized SUV buyers through to Falcon and Commodore owners looking for something different.
“The Nitro is certainly fresh with macho good looks, it has 'get outta my way styling' and a kick-ass turbo diesel option that would be particularly attractive to buyers with a price tag that would surprise and delight.”
Among the vehicle's standard equipment are electronic stability program, electronic roll mitigation, all-speed traction control, brake assist, advanced anti-lock brakes and side-curtain airbags.
The Dodge Nitro will be available standard with a 3.7-litre V6 mated to a four-speed automatic, while the 2.8-litre common rail turbo diesel engine will come standard with a five-speed automatic.
Inside View
Dodge Nitro
Price: To start about $40,000
Body: Five-door, five-seater sports utility vehicle
Engines: 3.7L V6 petrol (157kW/ 319Nm); 2.8L four-cylinder turbodiesel (134kW/460Nm)
Drive: Electronically selectable all-wheel drive (52/48 rear-front torque split)
Transmissions: Four-speed auto (3.7L); Five-speed auto and Six-speed manual (diesel)
Fuel Tank: 73.8L
