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BMW 330d: first drive review

  • By Stuart Martin
  • The Advertiser
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  • BMW 330d

    The 330d's engine is smooth and quiet, delivering its outputs like a petrol engine and sounding much less like a diesel than the bulk of its forebears. Photo Gallery

Stuart Martin road tests and reviews the BMW 330d, the brand’s first turbodiesel six-cylinder 3-Series, at its Australian launch.

BMW's first turbodiesel six-cylinder 3-Series has arrived in Australia, boasting more grunt and a lower thirst than its German rivals. BMW Australia marketing general manager Tom Noble said the company believes its new-generation diesel offers three-fold benefits — high-performance, low consumption and low emissions.

“The new BMW 330d Sedan gives our customers the opportunity to mix V8 engine performance with four-cylinder fuel economy, but at the same time delivering the tangible delights of our highly-acclaimed straight-six cylinder engines."

“BMW in Australia has been selling increasing volumes of diesel vehicles each year. “Our customers really appreciate the benefits of high torque, low consumption engines — now we can offer a truly muscular diesel performance option in our most popular body style,” he said.

Engine

The 330d, which starts from $87,250 thanks to tax concessions for its lower fuel consumption, is endowed with 520Nm of torque — more than the twin-turbo petrol 335i and the M3 — accompanied by 180kW of power. The new-generation alloy turbodiesel is also claiming a four-cylinder sized thirst of 6.8-litres per 100km and CO2 emissions of 180g/km, but is also capable of reaching 100km/h in 6.2 seconds — less than a second slower than the 335i — with its top speed electronically limited to 250 km/h.

Equipment

The turbodiesel six competes with its petrol siblings on features as well — 17in alloys, upgraded brakes, leather trim, satellite navigation, bi-xenon headlights, a 10-speaker sound system, power-adjustable front seats, sports steering wheel with shift levers, cruise control, parking sensors front and rear and Bluetooth phone link.bb

Driving

First impressions of the car on Australian country roads were good, with only the tyres — in concert with the coarse-chip bitumen — providing any intrusive noise.

The engine is smooth and quiet, delivering its outputs like a petrol engine and sounding much less like a diesel than the bulk of its forebears. Peak power of 180kW arrives at 4000rpm but it’s the 520Nm shove in the back from just above idle through to near the peak power arrival that makes the new diesel six so appealing.

The 330d has civilised road manners, with a definite lean towards the handling side of the equation, but ride quality in the standard car is reasonable — anyone opting for the M-Sport package will really want to consider the ride, as experience suggests it's not really necessary.

The alloy diesel powerplant is a little lighter than comparable diesels and its 1550kg kerb weight undercuts its less powerful, less frugal slower opposition. Fuel consumption during the launch drive through twisty, mountainous country remained respectable despite the engine being asked to work reasonably hard — the trip computer hovered around seven litres per 100km for the journey.

The new-generation diesel 330d is an exceptionally quiet, comfortable cruiser that offers performance and economy that is difficult to ignore.


BMW 330d
Price: from $87,250
Engine: three-litre 24-valve turbodiesel six-cylinder.
Transmission: six-speed automatic, rear-wheel drive
Power: 180kW @ 4000rpm
Torque: 520Nm between 1750 & 3000rpm
Performance: 0-100km/h 6.2 seconds, top speed 250km/h (governed)
Fuel consumption: 6.8 litres/100km
Emissions: 180g/km
Rivals:
Mercedes-Benz C320 CDI, from $95,956
Audi A4 3.0 TDI quattro, from $86,056.
Alfa Romeo 159 2.4 JTD Ti, $62,990.
Citroen C5 2.7 HDI, from $66,490.

Comments on this story

Displaying 3 of 6 comments

  • I traded my mercedes C320 V6 petrol on a 330D and say the BMW is a great car. I love way it drives with real response and have been very surprised at how compliant the ride is even with the runflat tyres, the M sport package and the 18” wheels. It rides better than the 120I my wife drives. And i still average about 7.2 l/100km with about 50% city driving.This car makes me happy each time I get into it.

    Chris from Melbourne Posted on 28 January 2010 10:29pm
  • This one will be on my shortlist 3/4 yrs downtrack when they’ll be available for around half the present price. It’ll still drive like new and I expect the ETS and govt incentives to reduce our carbon footprint will increasingly benefit the oilers.

    BernieN of Newcastle Posted on 08 November 2009 11:59am
  • This is a truly awesome vehicle. Drove one around for several hours some weeks ago.  Exciting and a worthy potential replacement for my E92.  If you could get this motor in the Coupe (like you can in Europe), I’d have one in the garage already.

    AJ of Sydney Posted on 10 September 2009 6:49pm
  • Simon of Melbourne - No we don’t all need cars that can hurl themselves from 0-100km/h in 5 seconds, but then again we don’t all have $90,000 to hurl at a car. I’d rather save 30ish grand and buy a locally made V8…and they’re looking pretty good these days with tech such as Holden’s Active Fuel Management. Besides, if I had 90 grand to throw at a car then I wouldn’t care about the cost of fuel. This car is a bit of an oxymoron - spending an awful lot of money to buy the thing so you can try and save some at the pump.

    me of brisbane Posted on 27 July 2009 11:46am
  • Nice looking car, great engine, but $87K hurts a little when the same car can be bought in the US for $55K AUD, at that price they couldn’t bring enough of them in.

    Ross Myers Posted on 21 July 2009 1:00pm
  • Whilst cost is an issue why would anyone consider a V8 or even a conventional petrol powered car in this day and age. My hope is that this technology can filter into cars that “normal” people buy and perhaps even the locals can admit they are desperately lacking in their local cars. This is ample performance for anyone, except those that must have fastest, latest best etc. We don’t all need cars that can hurl them selves to 100 in 5 or so seconds and certainly don’t need anything that can do in excess of 250kph. Get real manufacturers and focus on solid performance and great full economy and stop ripping us off for the priviledge of wanting it.

    Simon of Melbourne Posted on 21 July 2009 12:03pm
Read all 6 comments

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